Category Archives: [internal]

Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the same industry or having similar audiences. How to Approach Co-Marketing 1. Decide on Business Goals Before reaching out to other brands to see if they […]

Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart.  Conversion tracking is a way to measure the effectiveness of an advertising campaign, design change and other marketing […]

Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per click (PPC). CPC is used to determine costs of showing users ads on search engines, Google Display Network for AdWords, social media platforms and other publishers. […]

Crowdsourcing is the act of collecting services, ideas or content through the contributions of a large group of people. Typically, the “crowd” in crowdsourcing is a third-party unrelated to the business seeking results. You may crowdsource insights from customers and online communities, rather than employees or shareholders. The term “crowdsourcing” first appeared in a Wired article by […]

A call to action or “CTA” is a prompt on your website that asks users to take a specific action. Most call to action copy is written as an imperative, or request, like “Sign Up Today” or “Buy Now.” CTAs come in the form of buttons and hyperlinks. Practically every digital marketer and business owner […]

A cover photo is the background image on a Facebook profile. Unlike a profile picture, cover photos are large banner graphic that introduces visitors to an individual or brand. Facebook cover photos appear exclusively on your individual Facebook timeline. This means your followers will need to visit your profile to see them. They will also […]

Click through rate is a marketing metric that measures how often people click on a link, ad or email. Many factors affect click-through rate (CTR), including imagery, keywords, call-to-action copy and ad positioning. Click through rate compares the number of time someone clicks on your content, to the number of impressions you get (how many […]

Content curation is the act of finding and sharing excellent, relevant content to your online followers. With content curation, companies deliver a wide variety of content to their customers, keeping them engaged with well-organized and meaningful material. In today’s fast-paced and competitive marketplace, content curation is growing increasingly popular as a way of keeping up with growing […]

Clickbait is a type of content designed to gather clicks on the search engine result pages. With clickbait, companies attempt to generate traffic on their blogs or websites, often relying on sensationalist headlines to attract attention. The headline is the most critical component in a piece of clickbait content. By exploiting the “curiosity gap” – a human […]

Creative Commons is a solution designed to support content creators who want access to attribution-free content from the artists behind various animations, music, images and more. Creative Commons is an organization that began in 2001. The group strives to help people share their creativity in a more “accessible” world. The work supported by Creative Commons appears […]