Transcript Employee Advocacy Platform Your team members are the backbone of your organization. Vista Social’s employee advocacy platform is great for boosting your organization’s social presence. It is specifically designed to streamline employee engagement while ensuring adherence to brand guidelines. Setting Up Advocacy Programs Before diving into how you can set this up, let’s recap […]
Monthly Archives: August 2024
Proven Ways to Boost Social Media Traffic this 2024
Increasing your clients’ social media traffic is key to boosting conversions and sales. It’s simple: The higher your clients’ social media traffic, the more opportunities to convert followers into paying customers. The catch is that driving traffic from your clients’ social media channels to their websites, landing pages, and other relevant content isn’t always easy. […]
Reach vs Impressions: What’s the Difference
Reach vs impressions—crucial social media marketing metrics, but what do they mean? Why bother knowing their differences? Understanding reach helps determine if your clients are expanding their audience, and impressions tell you how often their content gets viewed. The two metrics can give you a clearer view of the effectiveness of your clients’ social media […]
Why Multi-Location Businesses Need Local Social Media Strategies
If you want to boost the presence of your clients’ multi-location businesses, you need the right local social media strategies. Posting generic social media content won’t cut it—especially when targeting audiences across various locations. Why? Because local audiences have various needs and interests—so posting generic content isn’t likely to engage them. The key is to […]
Top Multi-Location Social Media Marketing Tools
Multi-location social media marketing tools are a must to streamline your workflows and drive results faster. Social media marketing in various locations involves many moving parts, from localizing content and analyzing performance to managing audience engagement. It’s easy to get overwhelmed, which can slow down your workflows and cause your clients to miss their social […]
The Best Social Media Management Tools for Franchises [2025]
Without reliable social media management tools for franchises, you’ll end up with inefficient workflows and missed deadlines. Managing your clients’ social media marketing efforts for their franchise businesses takes a lot of bandwidth, especially with multiple profiles, content, and campaigns. Staying on top of everything, from content publishing to engagement management and metrics tracking, can […]
2025 Franchise Social Media Marketing: Your Guide from A – Z
Are your clients’ franchise social media marketing efforts falling flat? You’re not alone. Winning followers and driving conversions and sales requires your clients’ franchise businesses to go beyond posting fun and catchy daily posts. Franchises also have the extra challenge of developing a unique voice while aligning with their brands. Knowing how and where to […]
Instagram Carousel Limit Doubled to 20 Photos or Videos
Instagram’s latest bombshell has creators buzzing: the Instagram carousel limit doubled to 20 photos or videos! This game-changing update solves a major headache for content mavens and marketing pros alike. *Picture this* You’re crafting the perfect post showcasing your brand’s new collection. But cramming everything into 10 slides? It’s a pretty common challenge. With over […]
Multi-Location Social Media Marketing: Ultimate Guide
To excel in multi-location social media marketing, you need to master the right strategies and tools. This involves tailoring your approaches to each location’s unique audiences and communities while ensuring alignment with your brand’s overall strategy. Without the right tactics, things can quickly spiral out of control, and clients may fail to reach their multi-location […]
TikTok’s Yelp-Like Features Boost Local Discovery
TikTok’s Yelp-Like features are shaking up the social media landscape! Imagine reaching potential customers right where they’re scrolling. For marketers, this means new opportunities to engage with a younger, more dynamic audience. This isn’t just a platform for dance challenges anymore—TikTok’s rolling out features that make finding local hotspots a breeze, with categorized videos for […]