[INTERNAL] Sentiment analysis

Diving into the world of sentiment analysis, also known as opinion mining, we uncover a powerful tool rooted in natural language processing (NLP) techniques. This strategic approach is all about deciphering the tone of data — be it positive, negative, or neutral. Especially when it comes to textual data, sentiment analysis becomes a game-changer for […]

[INTERNAL] GIFs

A GIF is a type of digital file created in 1987 in order to reduce the file size of images and short animations. GIFs are widely used because of their lossless, compressed format. They are commonly animated and include several images combined into a single file. GIFs are used mainly as reactions in online messaging […]

[INTERNAL] Rizz [EDIT]

“Rizz” is a slang word that refers to someone’s ability in charming or seducing a potential romantic partner.  What does Rizz mean? The term “rizz” is used on social media to describe someone’s smooth seduction skills and how able they are to attract someone. For example, “he’s got that serious rizz” or “she’s got mad […]

[INTERNAL] YouTube Brand Account [EDIT}

Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers. As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube […]

[INTERNAL] Viral Marketing [EDIT]

Every marketing team makes content in the hopes it will go viral. Viral marketing is the descriptor given to content that generates excitement naturally online. Entertainment and value are at the heart of viral marketing. Viral marketing spreads like a virus from consumer to consumer and from platform to platform, getting noticed by people at rapid rates. […]

[INTERNAL] UTM Code [EDIT]

A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source. The categories you measure through UTM codes are […]

[INTERNAL] Twitter Verification [EDIT]

Getting verified may be crucial in your Twitter marketing strategy. Twitter verification tells your Twitter followers your profile is authentic, certified, and trustworthy for your name, business, or organization. Previously, the process required an application to get the small blue check to appear next to your name. However, Twitter recently suspended its verification process after CEO Jack […]