Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers.
As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube to gain access to the benefits of a branded account.
The YouTube Brand Account offers your company a unique presence online, which differs from your personal profile. Though a YouTube Brand Account is an entity seperate from your personal account, it’s available to access and use through your personal channel.
How to create a YouTube Brand Account
To create a YouTube Brand Account, you’ll first need a Google profile. Go to the Google Account Setup page and then submit your name, email address, and naturally, a password. You’ll also be asked to provide additional details like a mobile phone number, your country of origin, gender and birth date. Once you agree to the terms of service and click Next, Google will confirm your new account.
To create your YouTube Brand Account, navigate to YouTube and log in using your new credentials.
- Select the image in the top right corner of the page.
- Select Creator Studio in the drop-down menu.
- Click again on your avatar or image in the top right corner and choose the Settings gear
- Select Create a New Channel
- Enter a name for your YouTube Business account and click Create.
Adding details to your YouTube Brand Account
With your YouTube Brand Account all set up, you’ll now need to optimize your account, just like you would with any other social media profile. There are many different aspects to consider within a YouTube account, but some of the most important are:
- Channel Icon and artwork: A branded banner and icon make your profile stand out and helps your brand to seem more trustworthy. The channel icon dimensions are 800 x 800, displaying as 98 x 98 pixels. The channel banner dimensions are 2,560 x 1440 with a recommended space of 1546 x 423 for mobile and web.
- Channel description: Similar to a bio on Facebook, Twitter, or Instagram, your YouTube Brand Account needs a description. Add useful information about your business and contact details. YouTube also allows for up to five customizable hyperlinks.
- Featured Channels and activities: Highlight your favorite channels and videos on YouTube to start building connections with potential influencers and demonstrate your brand personality.
- Channel trailer: A short video to introduce your channel is an excellent way to supplement your company’s “About” page and let your followers know what to expect from you.
Benefits of a YouTube Brand Channel
A lot of social media channels now offer a “Business” option for organizations that require options beyond the usual features of a personal account. YouTube is no exception. With a seperate brand channel on YouTube, brands can:
- Elevate their marketing campaigns with a focused series of video advertising campaigns.
- Find a new way to track and analyze engagement with the assistance of social media tools like Vista Social.
- Showcase the credibility of their brand through a professional image that is consistent across multiple social channels.
- Make it simpler to put your videos on other social media platforms
YouTube even offers the option to add managers to your Brand Account. This means that you can permit other people in your team to make content for your business. Business leaders are even able to add employee advocates to their YouTube brand team and allow them to post behind-the-scenes (BTS) content.Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers.
As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube to gain access to the benefits of a branded account.
The YouTube Brand Account offers your company a unique presence online, which differs from your personal profile. Though a YouTube Brand Account is an entity seperate from your personal account, it’s available to access and use through your personal channel.
How to create a YouTube Brand Account
To create a YouTube Brand Account, you’ll first need a Google profile. Go to the Google Account Setup page and then submit your name, email address, and naturally, a password. You’ll also be asked to provide additional details like a mobile phone number, your country of origin, gender and birth date. Once you agree to the terms of service and click Next, Google will confirm your new account.
To create your YouTube Brand Account, navigate to YouTube and log in using your new credentials.
- Select the image in the top right corner of the page.
- Select Creator Studio in the drop-down menu.
- Click again on your avatar or image in the top right corner and choose the Settings gear
- Select Create a New Channel
- Enter a name for your YouTube Business account and click Create.
Adding details to your YouTube Brand Account
With your YouTube Brand Account all set up, you’ll now need to optimize your account, just like you would with any other social media profile. There are many different aspects to consider within a YouTube account, but some of the most important are:
- Channel Icon and artwork: A branded banner and icon make your profile stand out and helps your brand to seem more trustworthy. The channel icon dimensions are 800 x 800, displaying as 98 x 98 pixels. The channel banner dimensions are 2,560 x 1440 with a recommended space of 1546 x 423 for mobile and web.
- Channel description: Similar to a bio on Facebook, Twitter, or Instagram, your YouTube Brand Account needs a description. Add useful information about your business and contact details. YouTube also allows for up to five customizable hyperlinks.
- Featured Channels and activities: Highlight your favorite channels and videos on YouTube to start building connections with potential influencers and demonstrate your brand personality.
- Channel trailer: A short video to introduce your channel is an excellent way to supplement your company’s “About” page and let your followers know what to expect from you.
Benefits of a YouTube Brand Channel
A lot of social media channels now offer a “Business” option for organizations that require options beyond the usual features of a personal account. YouTube is no exception. With a seperate brand channel on YouTube, brands can:
- Enhance their marketing campaigns with a focused series of video advertising campaigns.
- Find a new way to track and analyze engagement with the assistance of social media tools like Vista Social.
- Showcase the credibility of their brand through a professional image that is consistent across multiple social channels.
- Make it simpler to put your videos on other social media platforms
YouTube even offers the option to add managers to your Brand Account. This means that you can permit other people in your team to make content for your business. Business leaders are even able to add employee advocates to their YouTube brand team and allow them to post behind-the-scenes (BTS) content.