Social media managers know that creating great Instagram content is just the start. The real power comes from reading your analytics data correctly. Your Instagram metrics tell a story about what works and what doesn’t. Many SMMs check their numbers but struggle to see the bigger picture. They see follower counts and likes but it […]
Category Archives: Instagram
What Are Instagram Trial Reels & How They Can Boost Your Strategy
When was the last time you wanted to test out a totally new idea, but you were worried about how your current following would receive it? You’re not alone in this—and it’s exactly why Instagram launched Trial Reels. Instagram Trial Reels give you the chance to experiment with new content ideas by testing it out […]
Instagram Stories: The Ultimate Guide to Using Stories for Your Brand
Instagram Stories have changed how brands connect with their audience. Instead of needing a beautifully curated feed 100% of the time, these disappearing photos and videos give brands the chance to be a bit messy—and consumers love that. Many brands, big or small, treat Stories as an afterthought. However, it’s a huge missed opportunity. Stories […]
Your Guide to Using Instagram Live for Businesses
Ready to take your brand’s engagement to the next level? Instagram Live is an exceptionally effective tool for driving business engagement. Video livestreams are the third most popular form of online video content, proving just how important incorporating Instagram Live can be for your business. By using Instagram Live, brands can build deeper connections and […]
How to Boost Instagram Reels for More Views and Likes
You’ve followed all the trends—snappy hooks, viral audio, seamless edits—but still, your content gets buried. With the platform’s algorithm-first feed, brands and creators must boost Instagram Reels intentionally to stand out. Otherwise, even polished videos can vanish in the scroll. In 2025, Reels dominate engagement on Instagram. With over 3 billion monthly active users, the […]
How to Use Instagram for Business: The Complete Guide
Using Instagram for business is an effective way to build brand awareness, boost sales, and create meaningful connections with your audience. Ranked as the third most popular social media platform, Instagram has grown exponentially from the photo-sharing app it started as. Now, Instagram has become a powerful space for brands to grow, connect, and sell. […]
Your Guide to Instagram Reels: What Are They & How to Create Them
Instagram Reels are the fastest way to boost visibility, grow your audience, and turn scrollers into loyal fans. These short-form vertical videos are a must-have for brands that want to stay relevant on social media. Whether you manage one account or dozens, learning how to create and schedule Reels effectively can help your brand stand […]
Instagram Broadcast Channel: Everything You Need to Know
If you’re wondering what an Instagram broadcast channel is, you’ve come to the right place. Instagram has made it easier for brands and creators to deepen their connections with followers via a public messaging tool. With your own broadcast channel, you can directly engage with your followers en masse, sharing important updates and keeping them […]
How to Generate Leads with Instagram Stories: Proven Tactics for Social Media Managers
If you’re trying to generate leads with Instagram Stories, you’re in the right place. Instagram Stories are a great way to capture attention and inspire action. They’re fast-paced, interactive, and built for engagement. People scroll through their Stories feed expecting quick value, making them ideal for conversions. The best part? You don’t need a huge […]
Instagram Friends Map: What Is It & How to Use It
Instagram just rolled out a brand new feature that’s getting a lot of attention—the Instagram Friends Map. The map lets you see where your friends last used the app, find cool location-tagged content, and share your own location with people you trust. Think of it as Instagram’s version of Snapchat’s Snap Map, but with its […]