If you’re stuck wondering, “How do I actually sell with short videos?” learning how to use Instagram Reels for sales might be the game-changer you need. Reels can often feel like a content hamster wheel. You post on your Insta feeds, rack up some views… but the sales? Crickets. The good news? With the right […]
Author Archives: Jimmy Rodela
Employee Advocacy for Remote Teams: What Actually Works
Managing employee advocacy for remote teams often sounds great on paper, until you try to get your remote crew to share your company’s posts. Without the in-person watercooler chats or casual desk-side convos, keeping employees engaged and aligned with your brand’s voice is no easy feat. And when your team is scattered across time zones, […]
How to Train Employees for Effective Social Media Advocacy
Learning how to train employees for effective social media advocacy may sound like a tall order, especially when your team isn’t exactly filled with social media pros. Maybe you’ve tried to rally your employees before, only to get crickets… or worse, off-brand posts. The hard truth is that turning your employees into confident brand advocates […]
Gamify Your Employee Advocacy: Using Leaderboards and Incentives
If your advocacy efforts are “meh” instead of magnetic, then it’s time to gamify your employee advocacy. Keeping employees engaged enough to share company content can feel like pulling teeth. You post updates, send reminders, and… crickets. That’s where gamification swoops in to save the day. By adding leaderboards, rewards, and a little friendly competition, […]
Employee Advocacy for Crisis Communication
Employee advocacy for crisis communication can easily make or break your brand the moment a crisis hits. One wrong tweet, a viral rumor, or an unexpected PR disaster, and suddenly, everyone’s talking. Yikes! The good news? Your employees can be your brand’s strongest defender and loudest supporters when things go south. When your team rallies […]
Employee Advocacy Video Strategies for Authentic Brand Storytelling
Ever feel like your brand stories fall flat—too polished, too salesy, or just not connecting? That’s where employee advocacy video strategies come in. No matter how great your brand is, people don’t connect with faceless logos. They connect with people. And the best people to represent your brand are already on your team—your employees. Put […]
Predictive Analytics for Content Planning: Using Vista Social Trends
Tired of the dreaded “What should we post next?” panic? With predictive analytics for content planning, it’s like hitting the ‘easy button’ for your next post. As a social media manager, you’re already juggling deadlines, chasing trends, and trying to keep audiences engaged. The problem? By the time you notice a trend, it’s usually old […]
Analytics for Multi-Location Brands: Comparing Regional Social Performance
Managing analytics for multi-location brands? Yeah… it can feel like trying to herd caffeinated cats. You’ve got different regions, audiences, and platforms all demanding attention at the same time. Maybe one store’s Instagram is blowing up, while another location’s Facebook page is so quiet you could hear a pin drop. Sound familiar? Here’s the thing—you […]
Sentiment Analytics Reporting: Turning Brand Mentions into Insights
Ever dig into sentiment analytics reporting and feel like you just opened a mystery box? You see brand mentions popping up everywhere—but here’s the thing: are they actually helping your client’s brand, or quietly hurting it? That’s the tricky part, right? Likes and shares look good on paper, but they don’t tell you if people […]
Cross‑Platform Analytics Benchmarking: Compare Your Social Channels
Cross-platform analytics benchmarking might sound intimidating, but if you’re managing multiple social channels, think of it as your new secret weapon. Be honest—keeping track of performance on just one platform is already a challenge, right? Now imagine comparing Facebook to Instagram, TikTok to LinkedIn… without losing your sanity (or your data). That’s exactly where cross-platform […]