Whether you’re taking over social media for a new brand or client or doing a refresh for a brand you’ve been managing for awhile, creating a documented social media marketing strategy is almost always a good idea. This way, you’re prepared when a higher up asks you, “Why did we post this?” or, “Why are […]
Category Archives: Digital Marketing
How to Write a Professional LinkedIn Headline (+ Examples)
Your LinkedIn headline is your first chance to make a great impression. This small piece of text appears right under your name on your LinkedIn profile and shows up when people search for professionals like you. Most people stick with the basic job title that LinkedIn creates for them, but that’s a missed chance to […]
Your Guide to Creating a Google Business Profile
Your customers are searching for businesses like yours right now. Over 87% of consumers used Google to find local businesses in 2023, making Google Business Profile your most important marketing tool. But most business owners don’t know how to set up their profile correctly—or keep it updated. They miss out on thousands of potential customers […]
Top 12 Social Media Management Tools for Agencies
You sit at your desk, ready to take on a day of social media management for your clients. But before long, you’re buried under logins and client messages, waiting for content approval and struggling to create valuable reports. That’s what it’s like running a social media agency without a solid system in place. At first, […]
What is Franchise Marketing & How to Create a Marketing Strategy
Most franchise systems stumble at one crucial point: franchise marketing that fails to bring every location together under one strong brand. When each franchisee handles marketing their own way, your message gets lost, customers get confused, and your overall growth starts to stall. What looks like independence often turns into disconnection. Meanwhile, competition is fierce—there […]
255+ Snapchat Username Ideas: Cool & Trendy Names + Tips
Are you looking for standout yet on-brand Snapchat username ideas for your clients? We’ve got you covered. Believe it or not, Snapchat usernames are more than what people call themselves on the platform—they can showcase a brand’s creativity and represent their identity. So, if you want to shine on Snapchat, you need to come up […]
The 15 Best Competitor Analysis Tools to Give You an Advantage
If you want to stay ahead, you need to understand your competitors, what they’re doing, where they’re winning, and how you can do it better. That’s exactly what competitor analysis tools help you achieve. They reveal your rivals’ strategies across their entire online presence so you can make smarter moves. Instead of guessing what works, […]
How to Use Snapchat for Business: Everything You Need to Know
Your competitors are already reaching Gen Z where they actually hang out—and that’s Snapchat. With 932 million monthly active users and more than half of them using Snapchat every single day, this platform isn’t just for disappearing selfies anymore. Instead, it’s where younger audiences discover brands, make purchasing decisions, and engage with content that feels […]
29 Must-Have Digital Marketing Tools for Your Brand
Your marketing stack is a mess. You’re juggling twelve different tabs, forgetting passwords, and wondering why your campaigns still aren’t hitting their targets. Here’s what nobody tells you about digital marketing tools: having more doesn’t make you better. Having the right ones does. The best digital marketing tools work together smoothly. They save you time […]
Instagram Broadcast Channel: Everything You Need to Know
If you’re wondering what an Instagram broadcast channel is, you’ve come to the right place. Instagram has made it easier for brands and creators to deepen their connections with followers via a public messaging tool. With your own broadcast channel, you can directly engage with your followers en masse, sharing important updates and keeping them […]