Author Archives: Russ Tan

How to Build Effective Social Media Reporting and Analytics Dashboards

Most marketers are sitting on a goldmine of data and don’t even know it. 87% say data is their company’s most under-utilized asset, yet the brands winning at social aren’t just posting more content—they’re making smarter decisions with social media reporting and analytics. While social-first brands with mature strategies see 10.2% year-over-year revenue growth, 22% […]

Brand Safety Social Guidelines: Protecting Your Brand’s Reputation Online

One wrong post can destroy years of brand building in minutes. That’s the harsh reality facing brands in today’s social media landscape, where effective brand safety social guidelines have become the difference between thriving and surviving online. Here’s what’s happening right now: only 4% of marketers believe X provides brand safety, and major platforms like […]

Social Media Engagement Posts: Boosting Interaction and Building Community

Getting likes is easy—building genuine connections? That’s where social media engagement posts come in. These aren’t just regular posts; they’re strategic content designed to spark real conversations and create lasting community bonds. Here’s the thing: the social media landscape got way tougher in 2025. LinkedIn engagement jumped 30% year-over-year to 5.00%, while Instagram plummeted to […]

Ultimate Guide to Social Media Client Onboarding: Best Practices and Tips

Getting a new social media client is exciting. How you manage social media client onboarding in those first weeks can make or break the relationship. A smooth, well-structured onboarding process sets you up for long-term success. The numbers don’t lie. Statistics show that an in-depth onboarding program can improve customer retention by 25%. Also, 74% […]

HubSpot vs. Dedicated Social Tools: Should You Use It to Manage Social Media?

Here’s a staggering fact: the social media management market hit $20.61 billion in 2023 and is growing at a whopping 22.8% annually. Yet countless businesses are still asking: Is HubSpot a social media management tool that actually works for what we need? Picture this: 77% of businesses are using social media to connect with customers, but many […]

The Best Scheduling Workflows for Agencies (Without the Burnout)

Is your agency team drowning in social media tasks? Social media scheduling for agencies has become the make-or-break factor determining which teams thrive and which burn out. According to a 2024 study from PriceWeber, 77% of professionals have experienced burnout in their current position, with social media managers facing particularly high rates due to the […]

From Planning to Posting: The Top Tools Every Social Media Manager Swears By

Ever felt like your social media tasks are multiplying faster than you can handle them? Discovering what tools do social media managers use is the first step to mastering this chaos. In 2025, the average social media professional manages seven different platforms while spending over two hours daily on content and engagement. Finding the right […]

Social Media Managers: These Scheduling Tools Will Save You Hours a Week

Social media managers are always in motion—writing captions, replying to comments, checking analytics, jumping between apps. And without the best scheduling app for social media managers, that daily juggle turns into a never-ending time drain. The numbers don’t lie: in 2025, the average person spends over two hours a day on social media and actively […]

10 Social Media Sentiment Analysis Tools for Agencies in 2025

You can track clicks, views, and shares—but do you really know how your audience feels? That’s where social media sentiment analysis tools come in. In 2025, understanding sentiment isn’t just beneficial—it’s essential. With over 5.31 billion social media users globally, accounting for 64.7% of the world’s population, brands are navigating a vast ocean of opinions […]