Monthly Archives: July 2023

“Rizz” is a slang word that refers to someone’s ability in charming or seducing a potential romantic partner.  What does Rizz mean? The term “rizz” is used on social media to describe someone’s smooth seduction skills and how able they are to attract someone. For example, “he’s got that serious rizz” or “she’s got mad […]

“Opp” is a slang, abbreviated version of the word “opponent” or “enemy.” It is usually used to describe a person who is percieved as an antagonist or someone with whom one has a issue or disagreement. What are the origins of Opp? “Opp” comes from the context of rap culture, where it can describe two […]

Not just a video site, but also one of the most successful search engines in the world, YouTube is an incredibly valuable space for marketers. As video marketing becomes increasingly popular as a way to engage with customers, YouTube’s presence has grown in the business arena. Today, companies can go beyond the basic “personal” account on YouTube […]

Every marketing team makes content in the hopes it will go viral. Viral marketing is the descriptor given to content that generates excitement naturally online. Entertainment and value are at the heart of viral marketing. Viral marketing spreads like a virus from consumer to consumer and from platform to platform, getting noticed by people at rapid rates. […]

A URL shortener is a website that shortens how long a URL (Uniform Resource Locator) is. A URL shortener has two goals, making the URL simpler, and making it easier to remember as a result.  A few options to look at are Goog.le, Tinyurl.com, and Bit.ly. The URL shortening service you select will sustain the […]

A UTM code is a basic piece of code added to the ending of a URL to aid in tracking the performance of social media and content campaigns. There are 5 URL parameters you can choose from for tracking, which include: Content, term, campaign, medium and source. The categories you measure through UTM codes are […]

Getting verified may be crucial in your Twitter marketing strategy. Twitter verification tells your Twitter followers your profile is authentic, certified, and trustworthy for your name, business, or organization. Previously, the process required an application to get the small blue check to appear next to your name. However, Twitter recently suspended its verification process after CEO Jack […]

A Twitter handle is the username that appears at the end of your personal Twitter URL. A Twitter handle is not identical to a Twitter name. Twitter handles are listed after the @ sign in your profile URL and it must be specific to your account. A Twitter name is just there to guide people […]

A List is a carefully selected group of X (formerly known as Twitter) accounts. Social media users can either curate their own Lists to help organize their marketing strategies or follow those created by other people. Viewing a Twitter List timeline displays the tweets only from the selected accounts. Twitter allows individual users to make up […]

The target audience is the specific group of individuals or users that a brand, business, or content creator strives to reach and engage.  What is the purpose of identifying a target audience? A target audience is the intended audience that intersects with the goals, interests, and characteristics of the brand or business’s products, services, or […]