Author Archives: Hailey Roover

Getting verified may be crucial in your Twitter marketing strategy. Twitter verification tells your Twitter followers your profile is authentic, certified, and trustworthy for your name, business, or organization. Previously, the process required an application to get the small blue check to appear next to your name. However, Twitter recently suspended its verification process after CEO Jack […]

A List is a carefully selected group of X (formerly known as Twitter) accounts. Social media users can either curate their own Lists to help organize their marketing strategies or follow those created by other people. Viewing a Twitter List timeline displays the tweets only from the selected accounts. Twitter allows individual users to make up […]

The target audience is the specific group of individuals or users that a brand, business, or content creator strives to reach and engage.  What is the purpose of identifying a target audience? A target audience is the intended audience that intersects with the goals, interests, and characteristics of the brand or business’s products, services, or […]

Social media automation is the process of optimizing social interactions using automated tools. This process can include scheduling social posts in advance or republishing popular articles. Automating social media posts, engagement and management reduces the amount of time spent on maintaining and growing brand accounts. As a result, time and resources can be redirected toward other areas […]

Social proof is the psychological concept that people are influenced in their decision making by others, encouraging them to behave within societal norms or expectations. In the context of marketing, social proof offers evidence of the popularity or usability of a brand among consumers to impact the purchase decisions of potential and returning customers. Why […]

Social media etiquette refers to the guidelines that companies and individuals use to maintain their online reputation. As social media channels have become one of the primary channels of communication in the modern world, common social rules are spreading into digital environments. Just as social etiquette impacts how people behave around others in society, social […]

Retargeting, also called remarketing, is an online advertising strategy of reaching out to prior visitors of your website or app, often by presenting ads or sending emails. Retargeting offers an opportunity to recapture potential leads or customers if they have left your site without converting or meeting a marketing goal. For example, if a prospective […]

Newsjacking is a term coined by David Meerman Scott in his book, “Newsjacking,” which defines the process of adding your thoughts and opinions into breaking news stories. Newsjacking is piggybacking on trending news topics to get yourself noticed. Aligning yourself with trending topics draws more attention to your business. Newsjacking boosts SEO by including more keywords and phrases […]

Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses advertise their products and services to a limited, specific and well-defined audience. Many organizations embrace this strategy to support an underserved population and enjoy the rewards of brand loyalty. To participate in niche marketing, companies must first understand their niche market. Markets […]

Net Promoter Score (NPS) measures whether your customer will refer you to someone new. Since 83% of people state that they strongly trust the recommendations made by their friends and family, and consider those recommendations when following brands, referrals are key in the modern business landscape. Although NPS is a type of customer satisfaction benchmark, it’s different […]