You can track clicks, views, and shares—but do you really know how your audience feels? That’s where social media sentiment analysis tools come in. In 2025, understanding sentiment isn’t just beneficial—it’s essential. With over 5.31 billion social media users globally, accounting for 64.7% of the world’s population, brands are navigating a vast ocean of opinions […]
Monthly Archives: April 2025
Scheduling Social Media Polls to All Platforms: Why It’s the Easiest Win in Your Content Strategy
When you think about increasing engagement on social media, you probably jump straight to big ideas—video campaigns, influencer partnerships, carousel design hacks, and SEO-driven content. But here’s a not-so-secret trick that delivers real results with almost no extra effort: scheduling social media polls. Polls are one of the most underrated tools in social media. They’re […]
B2B Employee Advocacy Step-by-Step Guide in 2025
Your B2B employee advocacy campaigns can take your social media and online marketing game to the next level. After all, employees promoting your brand isn’t just word of mouth—it’s trusted and authentic. It’s also way more relatable than a corporate post with stock photos and stiff language. The question is, where do you start? And […]
Social Listening ROI: How to Use Social Listening to Boost Revenue
Are you having trouble proving social listening ROI to your clients? You’re not alone. Investing in the latest tools is easy, but if you’re not turning all that data into real results, you’re leaving money on the table. Think: Missed opportunities, unclear impact, and social media marketing strategies based on hunches rather than insights. That’s […]
Access your Canva Media Directly from Vista Social
If you’re using Canva for creating visuals, this update’s going to feel like magic. Vista Social now integrates directly with your Canva account, giving you instant access to all your designs, including videos, without ever leaving the platform. No downloads. No tab-switching. Just pure creative flow. This new capability will save you hours, reduce context […]
TikTok Social Listening: Complete Guide [2025]
Are you overwhelmed with keeping track of your clients’ TikTok chatter? You’re not alone—and that’s exactly why you need TikTok social listening. TikTok is filled with millions of videos, making it challenging to keep up with what audiences say about your clients’ brands and the trends that are popping off. So, how do you cut […]
Social Media Sentiment Analysis: 5 Real Examples to Learn From
Think you know what your audience really thinks about your brand? Think again. In 2025, we’re drowning in user-generated content, but 70% of customer purchase decisions are based on emotional factors and only 30% on rational factors. Social media sentiment analysis has become the secret weapon for understanding how people feel about your brand. It’s […]
Social Media Sentiment Analysis Examples for Agencies
Performing sentiment analysis isn’t always easy, especially if your agency has never done it. That’s where this roundup of social media sentiment analysis examples comes in. Tracking mentions and engagement, including the sentiment behind them, often involves many steps, tools, and strategies. Learning from others is one of the best ways to ensure you do […]
Top 10 Benefits of Social Media Sentiment Analysis
Are you sick and tired of trying to guess what people think about your clients’ brands? Social media sentiment analysis is here to save the day. Have you ever felt like you’re flying blind when trying to uncover how people REALLY feel about your clients’ brands on social media? You’re not alone. Without a clear […]
Instagram Social Listening: What You Need to Know
Picture this: You post regularly, respond to DMs, and keep your clients’ Instagram grids looking sharp, but engagement rates still fall short. This is where Instagram social listening comes in. Listening is not just about tracking your clients’ Instagram hashtags and mentions. It’s also about tuning in to audiences’ unfiltered conversations around your clients’ brands […]