Your brand’s reputation can take years to build and minutes to unravel. 82% of consumers say it matters that the content surrounding online ads is appropriate, and the fallout from a brand safety failure is immediate and public. In 2026, the stakes are higher than they’ve been in years. Major platforms have scaled back their […]
Category Archives: Reputation Management
Social Media Crisis Management: How to Protect Your Brand When Things Go Wrong
On July 16, 2025, a Coldplay concert kiss cam turned a relatively obscure data company called Astronomer into one of the most-searched brands on the internet overnight. The footage of CEO Andy Byron and Chief People Officer Kristin Cabot ducking away from a stadium screen spread across TikTok, X, and Instagram within hours. Deepfake resignation […]
How to Get More Reviews for Your Business: 14 Proven Strategies
Sometimes your customers have a great experience, fully plan to leave a positive review, but then life happens and time gets away from them. That gap between a satisfied customer and a posted review is almost always a logistics problem. According to BrightLocal’s 2026 Local Consumer Review Survey, 83% of people who are asked to […]
Word of Mouth Marketing: What It Is & Why It Works
You’ve probably bought something because a friend told you about it. Maybe it was a restaurant they couldn’t stop talking about, a skincare product that actually worked, or a tool that saved them hours every week. That recommendation carried more weight than any ad you’ve ever seen, and there’s a reason for that. Word of […]
Brand Safety on Social Media: How to Protect What You’ve Built
When Apple released its iPad Pro “Crush” ad in 2024, they had spent months on the concept. A hydraulic press compressing paint, instruments, cameras, and books into a sleek new device. The team saw a metaphor for everything the iPad could do. Their audience, however, saw a tech company destroying the things creatives love. Within […]
Brand Reputation: What Is It & Why It Matters
There are a million old sayings about reputation: “It takes twenty years to build a reputation and five minutes to ruin it.” “A good reputation is more valuable than money.” “Reputation is like fine china: Once broken it’s very hard to repair.” And honestly, all of these relate to brand reputation as well. It takes […]
How to Create a Social Media Customer Service Strategy
Most brands are well-versed in providing customer service on their website or over the phone. But providing customer service over social media is still a challenge some teams are struggling to overcome. Do you need a separate social media customer service team? How can you follow privacy and security guidelines? How do you find and […]
Your Guide to Creating a Google Business Profile
Your customers are searching for businesses like yours right now. Over 87% of consumers used Google to find local businesses in 2023, making Google Business Profile your most important marketing tool. But most business owners don’t know how to set up their profile correctly—or keep it updated. They miss out on thousands of potential customers […]
What Is Personal Branding and Why It Matters for Your Career
Standing out in a crowded market isn’t easy, which is why building a personal brand has become essential. Personal branding is the intentional practice of defining and showcasing your unique value—your skills, experiences, and personality—in a way that builds trust and credibility. Studies show that people with a strong personal brand enjoy more career satisfaction, […]
How to Get Your Business Verified on Instagram on 2025: A Guide
Did you know that over 88% of consumers crave authenticity when it comes to brands and businesses? Whether you’re a startup, influencer brand, or an established company, verification is the one credible push that your profile needs to stand out. From algorithm boosts to customer trust, verification can unlock major growth opportunities. If you’re wondering […]