The year isn’t even halfway done, yet brands and businesses are elevating their social media campaigns like never before. With 71% of consumers more likely to recommend a brand after a positive social media experience, the right strategy doesn’t just boost visibility—it builds trust and drives action. From viral TikTok trends to purpose-driven Instagram movements, […]
Author Archives: Gia Muyco
Social Media Community Management: Growing and Engaging Your Audience
With over 5 billion social media users worldwide, building a social media community isn’t just an option—it’s essential. Today, brands that turn passive followers into active participants see higher engagement, stronger loyalty, and more conversions. A social media community is a group of individuals connected through shared interests, values, or goals, interacting on social media […]
How to Build Effective Social Media Growth Strategies That Last
Want to know why social media growth strategies are a must-have for your marketing? Social media plays a huge role in modern marketing by giving brands direct access to their audience. It’s where people discover products, connect with brands, and join conversations that build loyalty. Social media marketing means using platforms like Instagram, TikTok, Facebook, […]
A Complete Guide to Social Media Content Planning
With the average user spending 2 hours and 21 minutes on social media daily, content planning plays a key role in capturing attention during that window. Social media content planning is the process of organizing what, when, and where you’ll post in advance. It helps you stay consistent, save time, and align your content with […]
Content Repurposing Strategies: How to Get More Out of Your Best Work
Creating great content is just the start. With smart content repurposing strategies, you can get more value from your best work. Content repurposing means turning your existing content into new formats—like videos, social posts, or infographics—to reach more people without extra effort. Unlike just reposting the same thing, repurposing changes the format to keep things […]
Getting Started with Employee Advocacy on LinkedIn: Pro Tips
What if your employees could help grow your brand just by posting on LinkedIn? That’s the power of employee advocacy on LinkedIn. People trust people more than brands—and when your team shares company updates, wins, or industry insights, it creates real impact. In fact, content shared by employees can reach networks up to 10 times […]
50 Questions for Social Media Engagement That Get Replies
With over 5.24 billion active social media users worldwide, engagement is more important than ever. It’s not just about likes or views; it’s about building meaningful relationships with your audience. Engagement is key to expanding your reach. One of the simplest ways to boost questions for social media engagement is by asking the right questions. […]
Social Listening on LinkedIn: Track Trends and Drive Growth
Social listening is the practice of monitoring online conversations to understand what people are saying about your brand, industry, or competitors. While many focus on platforms like Twitter or Facebook, social listening on LinkedIn offers a powerful edge—especially for B2B growth. LinkedIn is the world’s largest professional network, with over 1.2 billion members and 1.72 […]
Social Listening for Agencies: Tools and Best Practice
Want to know what people really think about your brand or your client’s? Social listening for agencies is the key to unlocking powerful, real-time insights straight from the source—your audience. With over 4.6 billion people using social media every day, social listening for agencies isn’t just helpful—it’s a must. It helps you catch what your […]
Top Social Media Management Tools for Nonprofits on a Budget
The harsh reality is that if your nonprofit isn’t using social media strategically, you could miss out on thousands of potential donors, volunteers, and supporters. We know how overwhelming it feels to go up against big brands with even bigger marketing budgets—but that doesn’t mean your nonprofit can’t stand out. With the right social media […]