Want to know what makes some brands go viral while others get lost in the noise? The secret lies in finding and jumping on trending topics before everyone else does. With social media users spending an average of 2 hours and 39 minutes daily on platforms, there’s a constant stream of conversations, trends, and viral […]
Category Archives: Tips and How-Tos
How to Write a Professional LinkedIn Headline (+ Examples)
Your LinkedIn headline is your first chance to make a great impression. This small piece of text appears right under your name on your LinkedIn profile and shows up when people search for professionals like you. Most people stick with the basic job title that LinkedIn creates for them, but that’s a missed chance to […]
How to Go Live on TikTok and Engage Your Audience
TikTok LIVE is one of the fastest ways to connect with your audience in real time and build authentic engagement. If you’ve ever wondered how to go live on TikTok, it’s simpler than you might think, but mastering it can unlock huge growth potential for your brand. In fact, TikTok LIVE generated over 8 billion […]
Your Guide to Creating a Google Business Profile
Your customers are searching for businesses like yours right now. Over 87% of consumers used Google to find local businesses in 2023, making Google Business Profile your most important marketing tool. But most business owners don’t know how to set up their profile correctly—or keep it updated. They miss out on thousands of potential customers […]
Top 12 Social Media Management Tools for Agencies
You sit at your desk, ready to take on a day of social media management for your clients. But before long, you’re buried under logins and client messages, waiting for content approval and struggling to create valuable reports. That’s what it’s like running a social media agency without a solid system in place. At first, […]
What is Franchise Marketing & How to Create a Marketing Strategy
Most franchise systems stumble at one crucial point: franchise marketing that fails to bring every location together under one strong brand. When each franchisee handles marketing their own way, your message gets lost, customers get confused, and your overall growth starts to stall. What looks like independence often turns into disconnection. Meanwhile, competition is fierce—there […]
Your Complete Guide to Using X/Twitter for Business
While X/Twitter certainly isn’t without its controversies, many businesses are still seeing success on it. RivalIQ’s benchmark data shows that sports teams, higher education, and financial services brands all have the highest engagement on the platform. Plus, brands like Notion are literally hiring an X/Twitter expert specifically to help them generate more momentum on the […]
20 Best Social Media Monitoring Tools for Your Team
Your social feeds are buzzing as messages pour in faster than you can reply. It’s exciting at first, but that can soon turn into overwhelm as you struggle to stay in control. Your engagement builds, the noise grows louder, and the insights that matter most start slipping away. That’s when you realize the problem isn’t […]
How to Write Social Media Captions That Drive Engagement
Your post visuals work to stop the scroll. But your social media captions are what keeps users engaged for even longer. Many brands still treat captions like afterthoughts. They write basic descriptions and wonder why their posts don’t get engagement. But the brands winning on social media know something important: Great captions don’t just describe […]
Instagram Stories: The Ultimate Guide to Using Stories for Your Brand
Instagram Stories have changed how brands connect with their audience. Instead of needing a beautifully curated feed 100% of the time, these disappearing photos and videos give brands the chance to be a bit messy—and consumers love that. Many brands, big or small, treat Stories as an afterthought. However, it’s a huge missed opportunity. Stories […]