You can draft a week of captions in the time it takes to make coffee now. That part of social media work got easy. What didn’t get easy is everything that happens after the caption: Finding a visual that fits Turning it into something that moves Resizing it for four platforms Getting it scheduled before […]
Author Archives: Chloe West
Social Media Updates to Know in 2026 (Updated Monthly)
Part of your job as social media manager is to stay on top of platform and industry updates so you can make changes to your strategy accordingly. But there are a million different resources telling you a million different things. So we’ve put together this (always up-to-date) roundup of every social media update you need […]
150+ LinkedIn Headline Examples for Marketers and Business Owners
Your LinkedIn headline is one of the most important parts of your entire profile. It’s one of the first things people see when they land on your profile or when they see your posts or comments pop up on their feed. So you want to create a headline that really captures who you are and […]
What is MCP: How to Manage Social Media Through AI Chat
Are you a big Claude or ChatGPT user? How much of your day do you spend on that interface, asking questions and generating ideas? What if I told you that you can now manage your social media strategy without ever leaving your favorite AI tool? Through MCP, this is now possible. Yes, we marketers and […]
15 Instagram Highlight Cover Ideas to Make Your Profile Stand Out
Social media platforms don’t always give you much in the way of branding—so when an opportunity strikes, it’s important you take it. And that’s exactly why you should be putting some serious thought into your Instagram highlight covers. Instagram highlights sit at the top of your Instagram profile, and other than your profile photo, they’re […]
25 Instagram Reels Ideas to Inspire Your Strategy
When using Instagram to promote your business, you have a number of content formats to choose from—single image posts, carousels, Stories, and one of the algorithm’s favorites, Reels. But sometimes inspiration runs low and you’re stuck scrolling and trying to come up with an idea for your brand’s next Instagram Reel. You need a creative […]
How to Get More Followers on TikTok: 18 Actionable Tactics
Does follower count really matter? Yes and no. No because at the end of the day, it’s just a number, and metrics like your reach and engagement are far more important. But also yes, because it can boost your brand’s credibility and lend itself to boosting your reach and engagement. So with that in mind, […]
555+ Snapchat Username Ideas: Cool & Trendy Names + Tips
If you’re looking to make a splash on Snapchat, the first order of business is coming up with the right Snapchat username for your new account. It might make sense to simply use your business name, but if you’re looking to be a little more creative or use your Snapchat account in a broader strategy, […]
How a B2B Startup Turned LinkedIn Into Its #1 Lead Source
Most B2B marketing teams know how important LinkedIn is, but don’t necessarily carve out the time necessary to make it work for them. Instead, the platform becomes a place to repost a webinar, announce a product launch, or leave a few comments on industry posts. But Vector treats LinkedIn like an engine. In our latest […]
Do Scheduled Posts Get Less Views? Debunking the Rumor
“Will scheduling my posts hurt my reach?” We hear some version of this question all the time in our sales calls, and it’s because rumors like this have run rampant. Anytime reach drops or users aren’t getting the results they want or expect, they always look for some rational expectation. It’s only natural to try […]