Increasing your clients’ social media traffic is key to boosting conversions and sales.
It’s simple: The higher your clients’ social media traffic, the more opportunities to convert followers into paying customers.
The catch is that driving traffic from your clients’ social media channels to their websites, landing pages, and other relevant content isn’t always easy.
After all, it takes more than posting a funny Facebook meme or interesting TikTok Story to get audiences to click and visit your clients’ key content.
So, how do you help clients drive social media traffic effectively?
This guide can help by exploring the time-tested ways to turn your clients’ social media pages into traffic-generating machines.
What you will learn
- What is social media traffic?
- Why is boosting social media traffic important?
- What are the Best Strategies to Increase Social Media Traffic?
- What are the Frequently Asked Questions about Social Media Traffic?
- Ready to Skyrocket Social Media Traffic?
What is social media traffic?
Social media traffic is visitors from social networks to websites or landing pages.
It includes users who click on links in your clients’ social media posts or ads and land on their product, service, and other relevant pages.
Essentially, social media traffic is the flow of potential customers driven by your clients’ Facebook, LinkedIn, TikTok, YouTube, or Instagram ads, shares, and posts.
Getting significant social media traffic is crucial because it includes prospects interested in your clients’ brands and are likely to convert into loyal customers.
Why is boosting social media traffic important?
Increasing social media traffic is crucial for the following reasons.
- Boosts engagement. More visitors means more interactions that lead to higher engagement, conversions, and sales
- Enhances brand visibility. Getting more social media traffic draws more attention to your clients’ brands, expanding their visibility and reach
- Improves search results rankings. Increased traffic indicates to search engines and social media algorithms that your clients’ content is valuable to audiences. It can help raise your clients’ rankings and visibility in Search Engine Results Pages (SERPs) and For You Pages (FYPs)
- Facilitates brand and business growth. A steady stream of social media traffic can lead to more sales and brand loyalty while keeping your clients competitive
What are the Best Strategies to Increase Social Media Traffic?
Boost your clients’ social media traffic with these proven tactics.
1. Set a regular posting schedule
Regularly posting valuable content can boost engagement, increasing opportunities to drive traffic from your clients’ social media pages to their websites.
Start by planning and organizing your clients’ social media posts to ensure a steady flow of valuable, traffic-generating content.
Use a content calendar to outline weeks or months of social media posts.
Leverage the social media management platform Vista Social.
It includes a collaborative content calendar that simplifies planning, developing, and managing your clients’ scheduled, drafted, published, and sent-for-review social media posts.
Scheduling posts is even easier with the platform’s social media publishing feature.
Select the linked profiles, create and customize the post, choose an optimal posting schedule, and Vista Social will do the rest.
The Publisher includes an AI Assistant that can quickly generate or refine your post captions and taglines based on your prompt.
But wait, there’s more.
Vista Social has optimal posting time suggestions to ensure maximum engagement and, in turn, more opportunities to generate traffic.
2. Optimize profiles for organic search
Incorporating Search Engine Optimization (SEO) strategies into your clients’ social media profiles helps boost their visibility and drive traffic.
[Must read: Social Media SEO: Top Social Media Strategies to Boost SEO]
Follow these tried and tested tips for optimizing your clients’ social media profiles.
Include hashtags
The first step in driving social media traffic is getting your clients’ profiles and posts in front of target audiences.
Add branded and relevant hashtags to help your clients’ social media profiles and posts reach their target audiences easily.
Use Vista Social’s hashtag generator to come up with relevant and popular hashtags quickly.
[Must read: 40+ YouTube Shorts Hashtags: Best, Trending, Viral Hashtags]
Add relevant keywords to the profile
Optimize your clients’ social media profiles by including relevant keywords.
It helps tell audiences and social media platform algorithms what and who your clients’ brands are, making them more credible and easier to find.
Take this up a notch using Vista Social’s link in bio tool which includes Vista Page. It helps you create and customize landing pages that serve as micro-websites.
You can add link blocks, headers, image galleries, embedded YouTube videos, forms, and other lead-generation content and elements.
Once done, add the link to your clients’ Instagram, TikTok, and other social media bios.
[Must read: How to Put a Link in TikTok Bio to Drive Traffic And Sales]
Vista Pages can increase click-throughs to your clients’ landing pages and websites since they simplify the experience of going from the profile to the web page.
3. Jump into trends
Sharing popular content is one of the best ways to generate engagement and traffic.
But first, you’ll need to know what’s popular to jump into the social media trends.
However, it’s not just any popular trend; it should be something your clients’ target audiences are interested in, which will encourage engagement and click-throughs to their websites.
The key is listening to what your clients’ audiences are buzzing about through social listening.
Leverage Vista Social’s social media listening tool by setting up Listeners.
The tool will track and pull conversations across your clients’ linked social profiles based on the keywords you set, including comments, mentions, reviews, and messages.
With the tool, you can easily uncover actionable insights to help shape and inform your clients’ social media content strategy and easily jump into engaging and traffic-generating trends.
4. Track and analyze social media traffic data
Track and analyze your clients’ data to determine whether your efforts to boost their social media traffic work.
Use Vista Social’s social media analytics feature with a Google Analytics integration.
The integration lets you view detailed analytics on your clients’ social media posts and website visits from one platform.
The analytics feature lets you easily track user journeys from your clients’ social media posts to their websites.
The insights can help you improve your clients’ content and strategies accordingly to increase engagement, traffic, and conversions.
What are the Frequently Asked Questions about Social Media Traffic?
How can you track social media traffic using Google Analytics?
Add UTM parameters (tags) to your clients’ social media posts.
The tags are reported to Google Analytics, which shows the social media platforms that bring the most traffic to your clients’ websites, including the content audiences are interested in.
Which social media platforms are best for driving traffic?
It depends on your clients’ goals and target audiences.
Social media platforms such as Instagram, Facebook, and LinkedIn include advertising features with precise audience targeting options, making them popular for traffic and lead generation.
[Must read: Top LinkedIn Automation Tools for Lead Generation]
What is the difference between organic and inorganic social media traffic?
Organic social media traffic refers to traffic from unpaid sources, such as direct searches or search engine results.
Inorganic traffic comes from paid initiatives, such as social media ads and promotions.
Ready to Skyrocket Social Media Traffic?
Growing your clients’ social media traffic can take time.
However, following tried-and-tested methods can set your efforts up for success.
Use reliable tools to support and amplify your efforts to boost your clients’ social media traffic.
Create your Vista Social account to see how our modern social media platform can help.