A prospect wants a project management tool. Two years ago she would have typed “best project management software” into Google and skimmed a few blue links. This week she opened TikTok, searched the same thing, and watched three people who use these tools talk through the trade-offs. Then she opened ChatGPT and asked which one […]
Category Archives: Content Marketing
How to Find Your Target Audience on Social Media
Most advice on finding your target audience reads the same way. Build a persona, list some demographics, and picture your ideal customer sipping a latte somewhere. That’s marketing-101, and it’s not the question a social media manager is asking. Finding your audience on social media is a more answerable problem than that. The platforms and […]
How to Create Your Social Media Content Pillars
You can recognize a brand you love within a post or two, before the logo even loads. That kind of instant familiarity comes from showing up the same way, again and again, around a few clear themes. Those themes are your social media content pillars. This guide covers how to choose them, keep them consistent […]