Picture this. It’s 4:47 PM on a Wednesday, and your client just sent you an email asking how their Instagram campaign performed last month versus the month before. Aaaaaand now you’re working late. You log into your social media management platform, find the right client Instagram profile, set the date range, grab the numbers, and […]
Author Archives: Orion Macapella
How to Create a Social Media Customer Service Strategy
Most brands are well-versed in providing customer service on their website or over the phone. But providing customer service over social media is still a challenge some teams are struggling to overcome. Do you need a separate social media customer service team? How can you follow privacy and security guidelines? How do you find and […]
AI for Social Media Reporting: How to Turn Numbers Into Next Steps
It’s reporting time again. The same old process of opening five (or fifty) browser tabs, pulling numbers from twelve different places across seven different platforms, pasting them into a slide deck or spreadsheet, and spending the next however many hours writing commentary all for your client or stakeholder to skim for 30 seconds before asking, […]
How to Grow Your Followers With DM Automation
Every brand wants more followers, so they post consistently, use the right hashtags, optimize the bio, and refresh the content calendar every quarter. They follow the playbooks to the letter, put real time and effort into their content, and then sit back and wait for the algorithm to reward them. The problem with that approach […]
How to Automate Social Media Without Sounding Like a Bot
You already know you need to automate. Your inbox still has unread DMs from last night, a few comment threads are spiraling, and a customer just left a one-star Google review while your team was asleep. Your business is at the point where you can’t manually reply to everything anymore, so you set up a […]
Your Guide to Affiliate Marketing: How to Generate Passive Income
Almost every “how to start affiliate marketing” guide on the internet follows the same script. They define the model, list a few networks, tell you to “pick a niche you’re passionate about,” and send you on your way. Meanwhile, the global affiliate marketing industry is sitting at $18.5 billion and projected to nearly double to […]
AI Social Listening: What It Is, Tips, and Tools
Right now, while you’re reading this, someone is talking about your brand on a Reddit thread you’d never think to search, in a TikTok comment section three videos deep, or in a Facebook group your target customers treat like a trusted inner circle. They’re recommending you, comparing you to competitors, or asking if you’re worth […]
The Ultimate Guide to TikTok Advertising (+ Examples)
TikTok’s global ad revenue hit an estimated $18.5 billion in 2024. And that figure is projected to have climbed past $33 billion in 2025. Yet, somehow brands might still be running their TikTok ads the same way they ran their Facebook campaigns from five years ago. Same creative, same targeting logic, and same disappointing results, […]
AI for LinkedIn: 11 AI-Powered Workflows That Save Time
Every article about AI for LinkedIn tells you the same thing. Use ChatGPT to write your headlines, try some prompt templates, and maybe throw in a carousel generator if you’re feeling fancy. Meanwhile, your AI-assisted posts are getting buried. Richard van der Blom’s LinkedIn Algorithm Report found that AI-generated posts receive 30% less reach and […]
How to Use AI for Instagram: Scripts, Captions, & More
Go ahead and search “how to use AI for Instagram” right now. You’ll find the same recycled advice on every page: Use ChatGPT to write captions, try Canva for graphics, and maybe throw in a chatbot for DMs. Revolutionary stuff. Here’s what none of those articles will admit: Most social media managers using AI are […]