Author Archives: Brittany Garlin

“TBT” is an abbreviation for “Throwback Thursday,” a popular hashtag used to share and celebrate old memories and experiences with others, and to celebrate the past. “TBT” is an abbreviation for “Throwback Thursday,” an often-used hashtag used to share and celebrate old memories and experiences with followers. Does TBT have to be on a Thursday? The term […]

What are TikTok stories? TikTok stories are TikTok videos that are deleted from the platform after 24 hours. If there’s a light blue ring around a user’s profile picture, then they have posted a story. To take a look at a user’s story, click their profile picture circle. How to post a TikTok story Ensure […]

A social media manager is responsible for managing and carrying out social media marketing campaigns for individuals, brands, or organizations.  In this position, their responsibilites include creating, curating, and publishing content on social media channels, as well as measuring and analyzing engagement metrics and adjusting strategies based on results. What does a social media manager […]

Social selling is strategy used for lead generation, which is designed to aid salespeople in directly interacting with prospects via social platforms. The idea of social selling challenges the common transaction experience between customers and companies, which in turn leads to more organic relationships with leads. If you have a business profile or page on […]

There are 2.77 billion social media users around the globe in 2019. Alongside pictures of their outfits and pets, these users are also sharing important insights for brands. Every post from a customer relevant to your industry is an opportunity for your business to grow by figuring out what your customers like, dislike, want and need. The […]

Social media creates a platform for companies and their consumers to interact seamlessly in the digital age. With social channels, businesses connect with their customers on a deeper level. Being active on the right platforms means you’re always in your client’s pocket, ready to capture their attention. However, perhaps more importantly, social media offers an […]

Have you noticed a abrupt decline in your social media engagement? Has your content stopped surfacing in people’s feeds? If that’s the case, you could have been shadow banned.  Social media platforms have publicly denied the act of shadow banning. But platforms have also acknowledged that their algorithms tend to play a part in which content is […]

Snapchat is a social media platform and multimedia messaging app that can be downloaded on Android and iOS mobile devices. Snapchat users are able to share pictures and videos with friends while adding filters to their content. Snaps, or messages, sent through Chat are meant to delete right after they are viewed unless users select […]

One of Snapchat’s defining features when it released in 2011, was that pictures and videos entitled “Snaps” went away forever after they were opened. With 319 million users spending an average of more than 24 minutes each day on Snapchat, it became apparent that a way to save Snaps would be appreciated so time spent […]

Semantic search is an AI-enabled search method that utilizes context and intent to further understand a question rather than relying on its keywords to provide an response. Semantic search algorithms are utilized by other AI branches and techniques like natural language understanding (NLU), knowledge graphs, named entity recognition (NER), natural language processing (NLP), and semantic […]