Author Archives: Brittany Garlin

Real-time marketing or “RTM” is the act of engaging with customers instantaneously based on breaking news and information. It’s about maintaining a consistent connection with your audience with ahead-of-the-curve data. Modern customers are more demanding than ever, and the era of waiting 24 hours for news or updates is over. Instant communication methods such as […]

Rich pins are an SEO-focused part of Pinterest. Designed to raise brand awareness, rich pins add more context to your posts. Using code, rich pins pull metadata from the website pages that they link to. 93% of people use Pinterest to plan purchases. Rich Pins provide leads with useful information about your products and services. […]

A repin is a post on Pinterest which is typically saved to your pinboards. The repin has the image, title and link from the original. Brands track repins to analyze user engagement on Pinterest as well as the shareability of their own site content. How Do I Repin On Pinterest? You are able to repin […]

Sharing and making content is a key part of social media marketing. A Regram is an useful way to share content on Instagram. Regramming allows brands to disseminate another user’s posts on their own feed, parallel to retweeting. The main contrast between Regramming and retweeting is that Instagram doesn’t have a dedicated button to support […]

Referral traffic describes the people who visit your domain from other sources, without searching for you through Google. When someone clicks a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral. Companies also use UTM codes to track precisely where […]

While most probably know the term return on investment (ROI), return on relationship is a more current concept coined by CMO of Brand Innovators, Ted Rubin. ROR is an idea built on the social media era and the opinion that connections with customers usually cause significant growth for today’s businesses. What is return on relationship (ROR)? […]

Personal branding encompasses defining and promoting what you value an individual. Your personal brand is a combination of the values, skills, and experiences that set you apart from the crowd. For freelancers, social media influencers, and keynote speakers, creating an successful personal brand is crucial in “selling” themselves to clients. For everyday people, a personal […]

Pinterest is an photo/image-focused social media platform with over 200 million monthly users. The channel is similar to a digital scrapbook, where users share inspiration, motivational pictures and ideas. Much more than just a place to save ideas, Pinterest has also emerged as a valuable marketing tool. 87% of Pinterest users say they have purchased a product they […]

What is a profile picture? A profile pic is an image that appears on your online accounts, on either a social media or professional site. Each social media site has its own way of showcasing profile photographs as an avatar placed next to an account name. Profile pictures are representations of identity in the eyes […]

Facebook is presently home to over 2.23 billion monthly users. As one of the most popular social media platform on the web, Facebook provides users a place to catch up with friends, connect with family and even interact with brands. With such a vast user base and so many ways for people to interact, Facebook is […]