Jump Link: The Simple UX Fix That Keeps Readers Engaged
A jump link is an anchor link that takes a user directly to a specific section on a page. It’s especially useful on long pages like glossaries, guides, and FAQs.
Readers love jump links because they remove friction. Instead of scrolling endlessly, they click “How to measure this” and land exactly there.
Example:
On a long glossary article about “Share of Voice,” a top “On this page” menu includes links to “Formula,” “Benchmarks,” and “Common mistakes.” Users find answers faster and spend more time on the page.
Why jump links matter:
- Better readability on mobile.
- Faster answer discovery.
- Lower bounce caused by poor navigation.
- Cleaner content hierarchy.
A well-structured page with jump links feels helpful. A long page without them often feels overwhelming.