Social media algorithms use a set of rules to organize and display content to users. These algorithms are crafted to heighten user involvement by assessing elements such as content relevance, user interaction, and the recency of posts. Why are Social Media Algorithms Important? The essence of these algorithms is their capability to tailor each user’s […]
Author Archives: Anna Hughes
[INTERNAL] Artificial Intelligence [READY]
Exploring the realm of artificial intelligence (AI) unveils its pivotal role in emulating human cognitive functions through advanced computing. AI’s breakthroughs are vast, encompassing diverse fields such as enhancing accessibility, pioneering in medical diagnostics, refining weather prediction models, and augmenting security measures. When delving into AI’s influence in marketing, one encounters its omnipresence in everyday […]
Facebook Reels API and Specifications
On September 19th, 2022 Meta launched Reels on Facebook for iOS and Android in the US. Facebook is bringing short form, entertaining video experiences and tools that have inspired creators on Instagram to more creators and audiences on the Facebook app. That same day Facebook has also allowed 3rd party tools to integrate Facebook Reels […]
Online Reputation Management: A Social Media Manager’s Guide
Online reputation management is crucial in today’s digital world. Most likely your customers are already posting, tweeting, and talking about the quality of your products and brand. In fact, consumers read an average of 7 reviews before trusting a business. If you want more positive reviews and praise from your customers, you need an online reputation management […]
Mindful Social Media Practices That Will Make You a Happier Marketer
Creating mindful social media practices is key to your happiness as a marketer. Social networks can be a very dark place, and there is a lot of controversy on the implications of these apps on mental health. Since the algorithms are tailored towards posts with the most engagement, typically, content that fuels argumentative discussions appear […]
How to Create Content for Pinterest That Will Go Viral in 2021
Do you want to know how to create content for Pinterest that will go viral in 2021? Whether you have a well-crafted personal account or have just started to explore the platform, there’s no doubt that this is a viable place for brand’s to be. With over 487 million people using Pinterest monthly, it’s no surprise the […]
Grow Your Influence, Build Your Brand: 4 Powerful Ways to Use LinkedIn
Gaining traction on LinkedIn is much more than simply posting a few things once in a while. LinkedIn has introduced several new upgrades, tools, and methods for businesses to gain a fabulous brand standing and benefit from increased followers. Including LinkedIn in the social media strategy is excellent for brand building, business development, brand recognition, […]
The Marketer’s Guide to Instagram Video: Posts, Stories, Live, and IGTV
Instagram video has been a trending topic as the social giant tries to stay competitve with TikTok. Previously, it was thought that video marketing was just for brands with big budgets. However, an estimated 85% of businesses plan to incorporate video as a marketing tool in 2020 — and that includes Instagram videos! Video has changed content […]
Pinterest In-App Shopping Tools: The Expansion to More Regions
Pinterest in-app shopping has officially been rolled out to 7 more countries, giving more users the ability to shop directly from Pins and boards. Merchants and pinners from Austria, Brazil, Italy, the Netherlands, Spain, Mexico, and Switzerland will now be able to enjoy shopping on Pinterest. This update brings the total number of supported countries […]
The Content Creation Economy is a Big Part of Social Media’s Strategy | So what does this Imply for Businesses?
The creative economy seems like it is taking over the world. Venture capitalists are investing in setups founded by creators. The likes of TikTok, Snapchat, and Youtube have all introduced their respective sorts of “creator funding sources” to recruit the best and brightest minds on the internet. BuzzFeed hosted a newly founded Creator program, and […]