Twitter is one of those must-have social networking sites that have become a staple of any social media strategy, adding value to both B2B and B2C companies who are looking to build their business through social networking. In part, that’s because it can support so many different business goals. It’s a great platform for building […]
Author Archives: Anna Hughes
15 Ways to Increase Instagram Engagement in 2024
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Does Posting With 3rd-Party Social Media Tools Have a Negative Impact on Facebook Engagement?
Social networks have become a key marketing tool for promotion, which many companies and brands can hardly do without. A marketer who promotes products or services can work with 5, 10, or more accounts in different social networks at the same time. Naturally, this takes a lot of precious time, which the marketer often lacks. […]
The Value of Social Media in Multichannel and Omnichannel Marketing
It is quite a surprise when you view a product you quite liked on a website, then log onto your social media account for your daily binge and there that item you liked is displayed on your feed, at 10% off! Or you go into a store and buy something thinking you will go back […]
Understanding Your Audience: How You Can Take a Data-Driven Approach to Understand Your Brand Audience?
When you’re creating a brand, it’s important to have a firm understanding of your target audience. However, simply relying on intuition or assumptions can often lead to inaccurate results. A data-driven approach can help you to better understand your audience and create messaging that resonates with them. There are a variety of different ways to […]
Instagram’s Holiday Season Guide 2021: The Latest eCommerce Trends
Instagram’s holiday season guide is officially here! Consumers’ shopping habits have completely transformed since the start of the pandemic in 2020 and the 2021 holiday shopping season will be no exception. We have been isolated for almost two years and this has completely changed everyone’s buying behavior with most people turning to online shopping for […]
Your Complete Guide to Hiring a Social Media Manager
There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture […]
Genius Ways to Use Psychology in Your Copywriting (With Examples)
Digital marketers, agencies, and experts are fabulous at marketing all kinds of content. However, to ensure target audiences get valuable and relevant content, all creators need to be extra cautious. Copywriting is one such content type that requires professional skills. Marketers who have access to excellent copy can market the brand and its content better than those […]
How to Develop a Social Media Marketing Strategy for Your Business’ Covid-19 Reopening
One of the major by-products of the COVID-19 pandemic is that businesses are having to get used to uncertainty around their abilities to open. Some companies have already had to close, open and close again multiple times, and so it’s no surprise that a lot of business owners are coming to terms with uncertainty. One […]
How Often Should You Post on Social Media in 2022?
As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]