Back in the day, social media marketing was seen as something that was nice to have, rather than as something that was required for businesses to be successful. In those days, a lot of companies dived into social media marketing without any strategy, or they handed it over to an intern and just hoped for […]
Author Archives: Anna Hughes
Headline writing: 10 ways to get more eyes on your content
Headlines are much more than the introduction that will grab attention as we used to think. With the advent of social media and our primary objective being to get ‘shared’, the stats say headlines are now all that matters. Your headline is read five times more than your content and 70% of Facebook shares are […]
How Different Generations Use Social Media: A Complete Guide
By now, you shouldn’t need convincing that social media is an important part of our lives. It’s no longer just a young person’s game. It’s become a bit like one of those board games that says “suitable for ages 9 to 99”. But while the whole family is now using social media, they’re using them […]
Top 10 Social Media Management Tools For 2022
Along with the rise of social media came the use of social media for marketing, and the rise of social media management tools. Thanks to this kind of technology, we can now better understand our audiences and effectively manage our social media presence, therefore drastically improving our strategic responses. Social media management tools are far […]
Why Brands Need A Social Media Monitoring Strategy
Social media is now almost a part of everything we do. People use it to share their experiences. Every minute, someone tweet or posts about what they are eating or doing, how cut their dog is, and so much more. People are always talking about something, and brands are not left out. And they could […]
The best times to post on social media in 2022
Timing is everything, when you do things determines success as much as how you do them. Content has to be posted at the optimal time for maximum engagement and reach. Your audience has to be active on the platform at the time you post, which is a hit and miss situation if you don’t have […]
How to Generate Social Media Content for Your Small Business
Social media marketing is a great way of raising awareness for your small business. In fact, 44% of SMB decision-makers use social media, and with good reason. When compared to average internet users, adult social networkers are: 19% more likely to attend a professional sporting event. 45% more likely to go on a date. 18% […]
Everything You Need to Know About Instagram Video
Instagram has been the square grid photo, lovely image forum on social media networks for the last several years. However, Instagram’s CEO, Adam Mosseri, declared in June 2021 that the social media platform has changed and no longer supports the photo and square photo-sharing features. Most individuals feared that the familiar grid pattern would become […]
7 Predictions For Social Media Marketers In 2022
Social media is a major part of our lives, and it’s only going to get bigger. We all know this, but we don’t think about the future implications of social media while we’re living in the present day. Businesses saw firsthand the importance of social media in connecting brands and customers during a socially distant […]
Instagram Ads vs. Facebook Ads: Which is Better for Your Business?
Unless you’ve won the lottery or taken on major investment, it’s unlikely that you have enough cash on hand to just throw it at the wall to see what sticks. Because of that, when it comes to promoting your business, you need to be selective about where you’re spending your money and to ensure that […]