An Instagram Reels cover is the very first impression people get of your content, even before they hit play. On Instagram, first impressions don’t start with captions or hashtags—they start with visuals. How your content looks at a glance determines whether people tap or scroll past. Before they even start watching your content, users are […]
Author Archives: Jimmy Rodela
Canva Content Planner: How to Streamline Client Campaigns
Juggling multiple client campaigns can feel like a never-ending game of catch-up. Deadlines, designs, approvals—it piles up fast. If you’re not organized, things slip through the cracks. That’s where the Canva content planner comes in. It’s simple, visual, and makes scheduling posts way less stressful. But here’s the thing—it’s not enough on its own if […]
Social Media Brand Monitoring: Tools And Tactics Marketers Should Know
Social media is where your brand’s reputation is won—or lost. A glowing review can spark loyalty and go viral in minutes. But one negative post can spiral out of control before you even notice. Today’s customers expect instant replies. Competitors track every move. Trends shift overnight. That’s why social media brand monitoring isn’t just a […]
Social Media Intelligence: Turning Data Into Actionable Insights
Social media is crowded and chaotic. Intelligence cuts through the noise. Instead of stopping at likes and shares, social media intelligence transforms raw data into clear, actionable insights. With the right tools, you can uncover audience behavior, monitor brand health, and predict campaign performance with accuracy and confidence. You don’t just see what’s happening—you understand […]
How to Use Instagram Reels for Sales: Your Guide to Driving Conversions
If you’re stuck wondering, “How do I actually sell with short videos?” learning how to use Instagram Reels for sales might be the game-changer you need. Reels can often feel like a content hamster wheel. You post on your Insta feeds, rack up some views… but the sales? Crickets. The good news? With the right […]
Social Media Amplification: Proven Strategies to Maximize Reach
Social media amplification might sound like another buzzword, but it’s far from fluff. Think about the last time you poured hours into creating a post—perfect visuals, sharp copy, everything dialed in—only to see it land with a thud. The effort is there, but the traction is missing. You publish, step back, and wait for the […]
Employee Advocacy for Remote Teams: What Actually Works
Managing employee advocacy for remote teams often sounds great on paper, until you try to get your remote crew to share your company’s posts. Without the in-person watercooler chats or casual desk-side convos, keeping employees engaged and aligned with your brand’s voice is no easy feat. And when your team is scattered across time zones, […]
How to Train Employees for Effective Social Media Advocacy
Learning how to train employees for effective social media advocacy may sound like a tall order, especially when your team isn’t exactly filled with social media pros. Maybe you’ve tried to rally your employees before, only to get crickets… or worse, off-brand posts. The hard truth is that turning your employees into confident brand advocates […]
Gamify Your Employee Advocacy: Using Leaderboards and Incentives
If your advocacy efforts are “meh” instead of magnetic, then it’s time to gamify your employee advocacy. Keeping employees engaged enough to share company content can feel like pulling teeth. You post updates, send reminders, and… crickets. That’s where gamification swoops in to save the day. By adding leaderboards, rewards, and a little friendly competition, […]
Employee Advocacy for Crisis Communication
Employee advocacy for crisis communication can easily make or break your brand the moment a crisis hits. One wrong tweet, a viral rumor, or an unexpected PR disaster, and suddenly, everyone’s talking. Yikes! The good news? Your employees can be your brand’s strongest defender and loudest supporters when things go south. When your team rallies […]