Ever feel like your brand stories fall flat—too polished, too salesy, or just not connecting? That’s where employee advocacy video strategies come in. No matter how great your brand is, people don’t connect with faceless logos. They connect with people. And the best people to represent your brand are already on your team—your employees. Put […]
Author Archives: Jimmy Rodela
Predictive Analytics for Content Planning: Using Vista Social Trends
Tired of the dreaded “What should we post next?” panic? With predictive analytics for content planning, it’s like hitting the ‘easy button’ for your next post. As a social media manager, you’re already juggling deadlines, chasing trends, and trying to keep audiences engaged. The problem? By the time you notice a trend, it’s usually old […]
Analytics for Multi-Location Brands: Comparing Regional Social Performance
Managing analytics for multi-location brands? Yeah… it can feel like trying to herd caffeinated cats. You’ve got different regions, audiences, and platforms all demanding attention at the same time. Maybe one store’s Instagram is blowing up, while another location’s Facebook page is so quiet you could hear a pin drop. Sound familiar? Here’s the thing—you […]
Sentiment Analytics Reporting: Turning Brand Mentions into Insights
Ever dig into sentiment analytics reporting and feel like you just opened a mystery box? You see brand mentions popping up everywhere—but here’s the thing: are they actually helping your client’s brand, or quietly hurting it? That’s the tricky part, right? Likes and shares look good on paper, but they don’t tell you if people […]
Cross‑Platform Analytics Benchmarking: Compare Your Social Channels
Cross-platform analytics benchmarking might sound intimidating, but if you’re managing multiple social channels, think of it as your new secret weapon. Be honest—keeping track of performance on just one platform is already a challenge, right? Now imagine comparing Facebook to Instagram, TikTok to LinkedIn… without losing your sanity (or your data). That’s exactly where cross-platform […]
Predictive Analytics for Social Media: Forecasting Trend Performance
Predictive analytics for social media can be just the secret weapon you didn’t know you needed, until now. Let’s be real: Keeping up with trends, audience shifts, and ever-changing platform algorithms can feel like trying to hit a moving target… in the dark. You’re constantly asking, “Will this post or campaign go viral or totally […]
DM Automation Compliance Tips for Meta, GDPR, and Platform Policies
Is DM automation compliance giving you a headache? You’re not alone. As a social media manager juggling multiple social media networks and client campaigns, staying on top of rules from Meta, GDPR, and each platform’s ever-changing policies can feel like trying to nail Jell-O to a wall. One wrong move with your automated DMs, and […]
DM Automation Metrics: How to Measure Success And Optimize Performance
Figuring out which DM automation metrics to track to assess performance can make or break your strategy. After all, if you don’t track the right numbers, how do you know if your clients’ DMs are actually converting, engaging, or just… existing? The good news is that you don’t need a data science degree to figure […]
How to Integrate DM Automation with CRM and Email Marketing Tools
Learning how to integrate DM automation with your clients’ CRM and email marketing tools can feel like a total headache when you’re already juggling a million things. Your clients’ DMs are overflowing, the CRM is full of untapped leads, and their email campaigns are running on autopilot—none of them are talking to each other. All […]
How to Personalize Automated DMs Using DM Automation
Learning how to personalize automated DMs can be as easy as pie with the right strategies and tools. As a social media manager, you likely know the pressure: respond fast to DMs, keep the tone friendly, and somehow make every one of your clients’ followers feel special. But doing that manually? It’s exhausting. The good […]