Author Archives: Jimmy Rodela

If your videos are missing the mark, it’s time to flip the script by turning to vertical video marketing strategies.  Vertical videos can be great for engaging social media audiences and amplifying your clients’ marketing strategies.  The catch?  It takes more than posting videos in a vertical format to get audiences to view, like, comment, […]

Are you still unsure when to use social media monitoring vs social listening? You’re not alone.  While social media monitoring and listening sound similar, they’re not the same. Monitoring is about keeping tabs on the what—mentions, hashtags, likes, and shares.  On the other hand, listening dives into the why.   What drives your clients’ audiences to […]

Does the future of employee advocacy look bright for your brand, or is it struggling to gain traction? Your employees can be a treasure trove of brand ambassadors just waiting to be unlocked.  However, to really make the most of their potential, they must go beyond simply giving your brands a social media shoutout (and […]

Influencer analytics give your campaigns a performance edge. Without a solid way to measure impact, it’s easy to get lost in a sea of likes, shares, and comments. Surface-level engagement is often misleading—and that’s where analytics tools come in. These tools help you cut through the noise and focus on what really matters: the metrics […]

Drowning in the noise of social media? With countless mentions, comments, and hashtags flooding in daily, it’s easy to feel overwhelmed—especially if you manage multiple accounts. But what if you could cut through the chaos and extract meaningful insights instead of just reacting to the noise? That’s where social media listening comes in. By tracking […]

Looking for the best video editing tools for social media marketing? Creating high-quality marketing videos takes time and effort, but the right editing tools can make all the difference. They help streamline your workflow, enhance video quality, and ensure your content stands out in a crowded digital space. The challenge? Finding reliable, feature-rich platforms that […]

If you want to know whether social media sentiment analysis vs. social media tracking is your real MVP, you’ve come to the right place.  Social media tracking gives you the hard numbers—impressions, clicks, shares.  Sentiment analysis? That’s where you get the “how they feel about it” scoop. Combine the two, and you have the ultimate […]