Author Archives: Hailey Roover

Instagram announced Reels in August 2020, adding a popular feature from other top social media apps. Reels currently boasts over 500+ million users every day from all walks of life and across the planet. Personal users, influencers and brands can all use Reels as an engaging and entertaining way to reach their friends and followers. Reels provides a […]

A hashtag is a word or multi-word phrase attached to the # symbol. Common hashtags include #TBT, or #PicOfTheDay. Hashtags primarily help with categorization of content on social media channels, making it easier for users to search through millions of posts. With hashtags, it’s possible to track trending topics on Twitter, Instagram, Facebook and Pinterest. Hashtags are […]

A Google Business Profile (formerly Google My Business) is a free tool for business owners to create a custom profile that appears in Google Search and Maps results. Google receives millions of searches every day that have local intent, with a business listing, storefronts and service areas can: Include photos of their products and services Post offers […]

Facebook Ads Manager is an ad management tool to create, edit and analyze paid promotional Facebook campaigns. Facebook recently merged Ads Manager and Power Editor into one platform to make it easier to create and monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads. How Do I Use Facebook Ads Manager? There […]

A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page. A Boost Post is different from a regular Facebook […]

We use Emojis everywhere in the digital world. We use Emojis to express ourselves and translate our emotions into a digital format. Reactions are Facebook’s way of facilitating that emotional conversation online. Facebook Reactions are a series of 6 emojis customers can use to respond to a post. The options include: Love Ha-ha Like Wow Sad Angry […]

Facebook Messenger is an instant messenger service owned by Facebook. More than just a mode of consistent communication, Facebook messenger also gives companies ways to deepen their relationships with clients. Facebook launched Messenger in the Summer of 2011, after acquiring a messaging app named Beluga. Though Facebook Messenger is owned and managed by Facebook, the […]

A Facebook business page is a public social media profile designed for commercial organizations. Similar a personal Facebook account, Facebook businesses pages allow you to make connections online. Brands use their Facebook pages to promote products and services through links, status updates, photos and videos. Companies also forge stronger connections with their consumer base through […]

A Facebook comment lets you respond to a post or picture on Facebook with text. To comment on a Facebook post, click Comment underneath the post, or click into the white box that says, “Write a Comment.” Type what you want to say and press enter to publish the message. To create a new line […]

The Facebook Note was one of Facebook’s first features that has withstood the test of time. Notes are a place where individuals and brands share content that’s too long, or not appropriate for a simple status update. Businesses use Facebook Notes in a variety of different ways. For instance, a note may summarize the content on […]