Author Archives: Hailey Roover

A cover photo is the background image on a Facebook profile. Unlike a profile picture, cover photos are large banner graphic that introduces visitors to an individual or brand. Facebook cover photos appear exclusively on your individual Facebook timeline. This means your followers will need to visit your profile to see them. They will also […]

Click through rate is a marketing metric that measures how often people click on a link, ad or email. Many factors affect click-through rate (CTR), including imagery, keywords, call-to-action copy and ad positioning. Click through rate compares the number of time someone clicks on your content, to the number of impressions you get (how many […]

Content curation is the act of finding and sharing excellent, relevant content to your online followers. With content curation, companies deliver a wide variety of content to their customers, keeping them engaged with well-organized and meaningful material. In today’s fast-paced and competitive marketplace, content curation is growing increasingly popular as a way of keeping up with growing […]

Clickbait is a type of content designed to gather clicks on the search engine result pages. With clickbait, companies attempt to generate traffic on their blogs or websites, often relying on sensationalist headlines to attract attention. The headline is the most critical component in a piece of clickbait content. By exploiting the “curiosity gap” – a human […]

Creative Commons is a solution designed to support content creators who want access to attribution-free content from the artists behind various animations, music, images and more. Creative Commons is an organization that began in 2001. The group strives to help people share their creativity in a more “accessible” world. The work supported by Creative Commons appears […]

Carousel ads are a type of advertising format that combines multiple videos or images into a single ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale. Because carousel ads are visually appealing and interactive, they’re a very […]

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform. The CPM pricing structure is crucial for businesses that manage affiliate networks. Social sites like Facebook offer […]

On social media, the length of a post often affects the impact of your content. Following the character count rules of each platform means that your messages display fully on your profile or feed, conveying the information essential to converting your audience. Alternatively, go over the character count, and you risk posting confusing and truncated […]

Chatbots, or messenger bots, are software programs designed to respond to messages sent on social media, websites and more. Chatbots can follow pre-set conversation trees to answer customer questions. Or, by searching for keywords in messages from users, they can algorithmically present the most relevant potential answer for the situation. Used correctly, chatbots are an […]

Competitive intelligence is the process of gathering and reviewing information related to a competitor’s strengths and weaknesses. A journey into competitive intelligence can help you gain a better understanding of a competitor’s positioning in the market, especially if their offering is similar to yours. Competitive analysis and information gathered through competitive intelligence can also identify relevant market […]