Did you know that 5.24 billion people in the world are social media users? That’s 63.9% of the entire global population. So it should come as no surprise that businesses need social media managers to help them reach those 5.24 billion people. In fact, the U.S. Bureau of Labor Statistics estimates this career path will […]
Author Archives: Gia Muyco
TikTok SEO: How to Optimize Your Videos for Discovery
TikTok SEO is your brand’s ticket to being seen in 2025. TikTok isn’t just for entertainment anymore—it’s a powerful search engine. In fact, 74% of Gen Z rely on TikTok search, and more than half (51%) even prefer it over Google when looking for products, trends, or tips. The problem is, many brands post videos […]
October Social Media Holidays for Your Content Calendar
Keeping your social media content timely and relevant is always a good idea—and that’s where October social media holidays come in perfectly. Boost engagement and brand visibility by sharing some fun content around these social media holidays. Plus, October is brimming with opportunities, from global observances like World Mental Health Day to fun, niche celebrations […]
Cross-Posting on Social Media: Smart Strategies to Save Time
Managing multiple social media platforms is time-consuming, but cross-posting on social media offers a smarter way to keep up. Instead of creating different posts for every channel, cross-posting lets you share one piece of content across Facebook, Instagram, LinkedIn, TikTok, and more—saving you time while keeping your brand active everywhere. The numbers show why this […]
10 Marketing Slack Communities for Social Media Managers
Sometimes being a marketer can feel like you’re on an island juggling endless content calendars, client requests, and algorithm changes with no one to vent to. That’s where community comes in…specifically, marketing Slack communities. Initially built as a workplace communication tool, Slack has become home to thousands of communities across industries. And there are several […]
Social Media Manager vs. Community Manager: Who Does What
Have you ever noticed how the titles social media manager vs. community manager get tossed around like they’re the same job? Spoiler: they’re not. Here’s the issue—social media keeps expanding, and so do the expectations on the people running it. A recent survey shows that 66% of social media marketers feel weighed down with too […]
LinkedIn Groups for Business: Proven Ways to Build Authority
Getting noticed on LinkedIn can feel impossible, but LinkedIn groups give your business a real advantage. These communities bring professionals together to share ideas, solve problems, and build valuable connections. Yet here’s the problem—over 100 million users engage with LinkedIn groups every month, but many businesses aren’t taking full advantage of this massive audience. That […]
Affiliate Marketing vs. Influencer Marketing: Which Works Best?
When it comes to affiliate marketing vs. influencer marketing, the big question is: which works best at winning new customers? Both strategies promise reach, trust, and conversions, but they deliver results in very different ways. Affiliate marketing rewards partners (affiliates) with commissions for every sale they generate through special links, while influencer marketing taps into […]
TikTok vs. Instagram: Which Is Better for Your Brand Strategy?
With short form video becoming all the rage across algorithms and social media strategies alike, many brands are wondering what the best platform to use is: TikTok vs Instagram. TikTok now has about 1.59 billion monthly active users, while Instagram leads with over 2 billion monthly active users worldwide, making them two of the most […]
Pinterest Business Account vs. Personal + Quick Setup Tips
Torn between using Pinterest for fun or turning it into a marketing tool? If you’re promoting anything—your brand, blog, or products—choosing between a personal profile and a Pinterest business account can make a big difference. Pinterest isn’t just for collecting home décor or recipes. With over 570 million monthly users, it’s a powerful visual search […]