Social media isn’t just about sharing photos anymore—it’s where people discover brands, connect with communities, and make purchasing decisions. With over 5.04 billion active social media users worldwide as of January 2024, the reach is undeniable. As social platforms continue to grow, the ethics of social media marketing have become more important than ever. Consumers […]
Author Archives: Russ Tan
Team-Produced Content: Building or Breaking Your Brand?
Hey, welcome back to the Beyond Social podcast. My name is Reggie, and this is the show where we go behind the scenes on how marketers are doing amazing things on social and how we’re building a tool to support them. We’ve got Valal here today. Yes, so I’m Valal, I’m head of product here […]
Building a Community: Strategies for Fostering Brand Loyalty Online
Building a strong online community isn’t just a nice-to-have—it’s a game-changer for brands. By using strategies for fostering brand loyalty online, you can turn casual buyers into dedicated advocates. Increasing customer loyalty by just 5% can boost lifetime profits per customer by up to 78%, according to a 2024 report by Brand Keys. Deloitte’s 2024 […]
Bluesky Subscriptions and Monetization: What to Expect
Bluesky is shaking up the social media landscape with its new subscriptions and monetization features, poised to redefine how creators and brands thrive online. With the global creator economy valued at approximately $200 billion in 2024 and projected to reach $528.39 billion by 2030, Bluesky’s initiative arrives at a pivotal moment. These tools aim to […]
10 Best URL Shorteners to Streamline Your Links 2025
Let’s face it—long, clunky URLs just don’t cut it anymore. Using the best URL shorteners in 2025 isn’t just about cleaning up your links; it’s about boosting your digital marketing game. Did you know that the global URL shortener market is growing at an incredible pace, with a projected value of $36.2 billion by 2032 […]
Unforgettable Pop Culture Moments That Went Viral in 2024
With over 5.22 billion active social media users globally in 2024, accounting for 63.8% of the world’s population, pop culture moments spread faster and further than ever before. Platforms like TikTok and Instagram played a pivotal role in amplifying everything from heartwarming stories to chaotic events. From Taylor Swift’s record-breaking Eras Tour to quirky viral […]
Top Tips for Mastering the LinkedIn Algorithm in 2025
Did you know that LinkedIn has surpassed 1 billion users worldwide, connecting professionals across more than 200 countries? With the LinkedIn algorithm in 2025 prioritizing engaging, relevant, and timely posts, standing out has never been more important. Another fun thing to note is that each week, 49 million people use LinkedIn to find jobs, and […]
How to Create a Cross-Location Campaign for Your Brand
Did you know that as of October 2024, over 5.45 billion people — roughly 67% of the world’s population — are using social media? That’s a massive audience for brands to tap into! For businesses with multiple locations, learning how to create a cross-location campaign is the key to maintaining consistent messaging while connecting with […]
Authenticity Over Perfection: Why “Polished” Might Be Hurting Your Brand
The best equipment is the equipment you have. The best camera out there is the one that you have with you when you need to take the shot. Hey everybody, welcome back to the Beyond Social Podcast, the show where we go behind the scenes on how we’re building an awesome tool for marketers. Today, […]
Master Local Marketing Strategies for 2025 Growth
Did you know that 78% of shoppers used at least three channels for shopping last year, with 66% planning to shop locally? As consumer behaviors continue to evolve, businesses face growing pressure to meet these shifting demands. Implementing effective local marketing strategies for 2025 is not just an option—it’s a necessity. From optimizing your presence […]