Did you know that 96% of marketers say video is a key part of their strategy in 2024? With online videos reaching over 92% of internet users this year, it’s clear that video content dominates digital platforms. A strong video marketing strategy is no longer optional—it’s critical for standing out in today’s crowded marketplace. From […]
Author Archives: Russ Tan
50 Unique Social Media Ideas for Consistent Content Creation
Struggling to generate unique social media ideas? You’re not alone. A recent survey revealed that 57% of B2B marketers find it challenging to create content that resonates with their audience. Maintaining a consistent posting schedule is crucial for building brand trust, enhancing engagement, and increasing visibility. In fact, 90% of companies have a content marketing […]
Time Management Tips for Social Media Managers
Social media management can feel like a never-ending juggling act. That’s why having the right time management tips for social media managers is crucial to staying organized and avoiding burnout. With countless tasks like content creation, scheduling, and audience engagement, staying productive is a challenge. In 2024, with 5.17 billion social media users worldwide, the […]
The Ethics of Social Media Marketing: Navigate Transparency and Authenticity
Social media isn’t just about sharing photos anymore—it’s where people discover brands, connect with communities, and make purchasing decisions. With over 5.04 billion active social media users worldwide as of January 2024, the reach is undeniable. As social platforms continue to grow, the ethics of social media marketing have become more important than ever. Consumers […]
Building a Community: Strategies for Fostering Brand Loyalty Online
Building a strong online community isn’t just a nice-to-have—it’s a game-changer for brands. By using strategies for fostering brand loyalty online, you can turn casual buyers into dedicated advocates. Increasing customer loyalty by just 5% can boost lifetime profits per customer by up to 78%, according to a 2024 report by Brand Keys. Deloitte’s 2024 […]
Bluesky Subscriptions and Monetization: What to Expect
Bluesky is shaking up the social media landscape with its new subscriptions and monetization features, poised to redefine how creators and brands thrive online. With the global creator economy valued at approximately $200 billion in 2024 and projected to reach $528.39 billion by 2030, Bluesky’s initiative arrives at a pivotal moment. These tools aim to […]
10 Best URL Shorteners to Streamline Your Links 2025
Let’s face it—long, clunky URLs just don’t cut it anymore. Using the best URL shorteners in 2025 isn’t just about cleaning up your links; it’s about boosting your digital marketing game. Did you know that the global URL shortener market is growing at an incredible pace, with a projected value of $36.2 billion by 2032 […]
Unforgettable Pop Culture Moments That Went Viral in 2024
With over 5.22 billion active social media users globally in 2024, accounting for 63.8% of the world’s population, pop culture moments spread faster and further than ever before. Platforms like TikTok and Instagram played a pivotal role in amplifying everything from heartwarming stories to chaotic events. From Taylor Swift’s record-breaking Eras Tour to quirky viral […]
Top Tips for Mastering the LinkedIn Algorithm in 2025
Did you know that LinkedIn has surpassed 1 billion users worldwide, connecting professionals across more than 200 countries? With the LinkedIn algorithm in 2025 prioritizing engaging, relevant, and timely posts, standing out has never been more important. Another fun thing to note is that each week, 49 million people use LinkedIn to find jobs, and […]
How to Create a Cross-Location Campaign for Your Brand
Did you know that as of October 2024, over 5.45 billion people — roughly 67% of the world’s population — are using social media? That’s a massive audience for brands to tap into! For businesses with multiple locations, learning how to create a cross-location campaign is the key to maintaining consistent messaging while connecting with […]