You’ve set up your DM automation. You’ve mapped out the keywords and tested the flow, and it works perfectly when someone messages, “Where can I buy this?” Then someone DMs, “OMG I need this in my life,” and gets nothing back because they didn’t use the word “buy.” That’s the frustrating reality of keyword-based automation. […]
Author Archives: Orion Macapella
5 Reasons Hootsuite Users Are Switching
Social media marketing is always evolving, and you need your tools to keep up. However, many users have noticed that legacy tools like Hootsuite have been getting more and more out of date. Marketing teams need affordable tools with modern features that can easily scale with their teams…and so many Hootsuite users have been switching […]
Instagram Story Viewer Order: How Does It Work?
Ever wondered if your Instagram Story viewers appear in a certain order? It’s a burning question for most Instagram users and social media managers. Is there any kind of data we can glean from that Instagram Story viewer order? So let’s talk about it. Read on to learn how Instagram sorts your Story viewers list, […]
Facebook Groups for Business: How to Grow Your Community
Most brands are fighting for scraps of organic reach on Facebook right now, spending more on ads just to stay visible to their own followers. But quietly, some of the smartest marketers are building something that doesn’t depend on the algorithm at all. Facebook groups let brands create their own community space where they can […]
LLM Visibility: What It Is and How to Improve It for Your Brand
SEO used to be the game every brand fought to win. Now there’s a new leaderboard, and most brands don’t even know they’re losing on it. When someone opens ChatGPT, Perplexity, or Gemini and asks which tools are worth using in your category, a handful of brands get named and recommended. Everyone else simply doesn’t […]
MCP for Agencies: Managing 50+ Client Accounts Through AI Chat
Running a social media agency means you’re never managing just one brand—you’re managing dozens. Each client has their own Instagram presence, their own Facebook community, their own LinkedIn voice, their own content calendar, and their own approval workflow that works slightly differently from the last one. Keeping all of it moving without dropping anything is […]
How to Save an Instagram Story with Music
Did you post an Instagram story with music recently and you want to save it? There may be a way! Instagram Stories are a great way to engage your audience with more in-the-moment, behind-the-scenes content, rather than having to create polished images and videos for your feed. And adding music can make your stories even […]
The AI Social Media Audit: How to Use AI to Find What’s Actually Wrong With Your Strategy
You already know you should be auditing your social media accounts more regularly. The problem is that a proper manual audit, pulling exports from every platform, scanning profiles, cross-referencing performance data, and turning it all into something a client can actually act on, can swallow an entire working day. So it keeps getting bumped, and […]
How to Recover Deleted Messages on Instagram: 4 Ways
You’re going about your day when a ping on Slack from your support team tells you they can’t find a message on Instagram from a customer who had some valid concerns about your product. Surely it’s just a glitch, right? You tell them to refresh the app or log out and back in, only to […]
Influencer Marketing: How to Build a Strategy for Your Brand
Nobody scrolls Instagram hoping to get advertised at. They’re there for the food pics, the workout videos, the creators they’ve been loyally following for years, and the drama—which is exactly why the smartest brands stopped interrupting the scroll and started showing up inside it through influencers their audience already trusts. Influencer marketing has grown from […]