Around the globe, social media experts have been actively using hashtags to promote various companies. With the help of hashtags, users can make their posts more popular since these tags serve as links. By clicking on a hashtag in one post, you get a list of all publications containing it. They work as a filter […]
Author Archives: Natalya
Digital Asset Management: A Social Media Manager’s Guide
Digital asset management will become a social media manager’s secret weapon as brand’s craft more strategic content strategies. Businesses may have been able to get away with using the same image size and content type across all social networks — but, that isn’t the case anymore. Let’s look at just Instagram, there are now reels, […]
10 Essential Twitter Marketing Stats for Social Media Managers in 2022
Stay ahead of the game with the most important and up-to-date Twitter marketing statistics for social media managers so that you can maximize your Twitter strategy and scale with ease. Today, social networks help people maintain their relationships and promote their business, views, grievances, or ideas. Whether it is pop culture, local or world news, […]
The Guide to Social Media Video Specs in 2025
Leveraging video content on social media is a perfect approach to growing your brand online. 86% of marketing professionals use video as a marketing tool to expand the audience, gain its trust, and increase sales. However, many marketers forget that social media video specs is an important factor for a successful campaign. A moving image allows you […]
How to Schedule Instagram Posts: The Ultimate Guide
A beautifully and logically designed Instagram feed is not only a matter of aesthetics. This is a modern need for owners of commercial accounts or those who want to become famous bloggers and opinion leaders. However, external ease of Instagram account management hides much work. The need to be in touch with followers every day, […]
Facebook Marketplace: Discover A New Channel For Your Brand’s Growth
Facebook marketplace has expanded from peer-to-peer shopping to include merchant selling. Online shopping has grown dramatically recently, especially when the COVID-19 pandemic has changed many of our daily habits. As millions of people stayed home in early 2020 to contain the spread of the virus, digital channels have become the most popular alternative to crowded […]
How to Generate Converting Traffic from Twitter
Twitter, used by both world leaders and ordinary citizens, is a social media platform that has undoubtedly changed the way people interact. Moreover, the platform solves many different marketing and PR tasks; in particular, it allows you to communicate with the audience, inform it (for example, about new products, special promotions, contests, and more), receive […]
How to Leverage Social Data to Monetize Consumer Relationships
Whether it is a small agency or a large full-service boutique, their goal is to improve the clients’ sales figures, brand awareness, to ensure growth, business development, and, as a result, to increase profits. Any professional marketer’s task is to analyze consumer opinions, find essential insights, and manage the client’s reputation. When developing or revising […]
5 Top Tips for Hosting a Successful Virtual Event
The Covid-19 pandemic has caused significant changes in the way people use the Internet. Due to restrictions, we started spending more time online. This accelerated the development of the “new normality” era when companies adapted their services to online formats. Many people get used to online grocery shopping and buying clothes on the web, practicing online […]
A Guide to Facebook Mentions and Tags
Whether you are an active Facebook user or have started using this social channel, you probably noticed that some users call out/mention specific brands or persons’ accounts in their posts and comments. The function is convenient, and there can be many reasons to use it. For example, you can quickly mention who is with you […]