Customer criticism in inevitable in today’s digital world. With thousands of customers connected to your social media accounts, negative comments are unavoidable. And although you may not want to follow up on these messages, you could hurt your business more by not responding. Why You Should Respond to Online Reviews Not replying to customer reviews […]
Author Archives: Natalya
Twitter Audit: Check If You Are on the Right Path
Both small companies and global corporations manage microblogs on Twitter. This helps increase the brand’s popularity, attract new customers, and engage with your audience. However, your tweets should be strategic and meet the marketing goals. What about getting even more benefits from the Twitter profile if all costs and works have already been optimized? Perform […]
Grow Your Brand with Social Media Listening
Social media has long been a popular online promotion tool for most companies worldwide. It is all about improving its image, building a loyal community around the brand, or getting traffic and customers. But, the primary purpose of SMM is not limited to remaining visible to the audience and bringing subscribers to the website’s landing […]
5 of the Best TikTok Scheduling Tools (+ How to Schedule TikTok Posts)
If your target audience consists mainly of representatives of Generation Z and young millennials, building your brand’s presence on TikTok is a reasonable strategy. Within only a few months of launching internationally in 2017, TikTok has become one of the fastest-growing apps worldwide and a global viral phenomenon. Moreover, the app’s popularity keeps growing – in January […]
How to Always Create Relevant Social Media Content
We live in an amazing time: digital marketing is becoming an integral part of our lives. The continuous evolution of information delivery methods, improved technologies, and new users’ involvement open up new opportunities for businesses daily. When hunting for leads in the virtual market, you will probably encounter content marketing. Creating relevant social media content […]
Top 8 Social Media Security Practices to Feel Safe Online
With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]
UTM Tracking and URL Shortening for Social Media Marketing
While social media marketers use their own practices and approaches, they all strive to monitor the performance results. They analyze the results of advertising, sales, and any other content on the website. Evaluation of the links shared on social media is an essential step here. As a rule, links have a practical purpose, mainly since […]
The Best Times to Post on Social Media in 2021
Your customers already spend a lot of time on social networks and interact with brands and businesses through social media channels. And if you still do not communicate with your audience via Facebook, Twitter, Instagram, Pinterest, or YouTube, you will lose your clients’ loyalty sooner or later. Discover the best times to post on social media […]
Instagram Location Stories: Boost Your Audience Engagement
The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]