Twitter is the leading online newspaper of the 21st century. Millions of daily tweets and retweets are news worldwide from all spheres of life. The message’s author can be anyone, from a schoolboy to the president. On Twitter, the user can find out about everything. But, what about Twitter and business? Today we all understand […]
Author Archives: Natalya
How Businesses Can Manage Multiple Instagram Accounts
Visual content remains an essential part of the marketing strategy. And Instagram promotion provides an excellent opportunity to create visual associations with the brand that will work for many years. Some brands can boast multiple product lines, numerous locations, and various target audiences. That is when it is worth talking about managing multiple Instagram accounts […]
How to Enhance Your Instagram Branding
The Instagram audience has crossed the mark of 1 billion monthly active users. Among the registered accounts are thousands of profiles of brands, manufacturers, stores, and companies providing services. The principle “if you create an Instagram account — you get targeted traffic” no longer works. There is only one way to attract attention to a business […]
How to Build a Successful Multi-Location Review Management Strategy
Company reviews reflect the customer’s impression of the transaction and the quality of the company’s service. If customers successfully get what they want, it is an effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. The matter is that your customers already know what they want from your brand, […]
7 Steps to Build a Winning Video Marketing Strategy for Social Media
We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
How Twitter Verification Works in 2022
Nothing makes a person or brand more beautiful on social media than having a verification checkmark next to the account name. If you have an account on Twitter, you have seen this blue icon associated with various accounts. Twitter verification is confirmation of the account’s authenticity. The verification checkmark means Twitter has verified the account, […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]
Top 5 Data-Driven Trends for Marketers in 2022
Trend research is becoming one of the essential tools for the competition of companies of any size, whether it is a multinational company or a micro-business. Understanding the trends that set the “rules of the game” on a global scale, the directions of market development, and the factors influencing consumer behavior allows brands to play […]
Effective Ways to Encourage Customers to Leave Reviews
Customer reviews strongly influence the efficiency of doing business, increasing conversion and creating a positive reputation for the brand. In the United States, product ratings and reviews have become a significant factor influencing internet users when deciding where to shop online. So, it is essential to include asking for reviews in your marketing strategy. However, in pursuit […]
Repurposing Your Best Content for Social Media
Since great content continues to gain more and more importance in the eyes of your customers and search engines, it is essential to develop a process that optimizes your efforts and ensures that goals are achieved. So why not repurpose your best content? Often we create amazing content but limit its reach by sticking to […]