There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture […]
Category Archives: Social Media
How to Develop a Social Media Marketing Strategy for Your Business’ Covid-19 Reopening
One of the major by-products of the COVID-19 pandemic is that businesses are having to get used to uncertainty around their abilities to open. Some companies have already had to close, open and close again multiple times, and so it’s no surprise that a lot of business owners are coming to terms with uncertainty. One […]
7 Steps to Build a Winning Video Marketing Strategy for Social Media
We live in the era of various types of digital marketing, which denote a narrow specialization in promotion technologies. Video marketing is one of them. With the growing popularity of video streaming platforms, video content is becoming more and more in demand and effective as a marketing strategy. As of 2020, 83.3% of internet users in the […]
10 Stats Proving That Social Media Drives Business Growth
We love a good statistic, both in spite and because of the fact that they can be interpreted differently by different people. As George Canning said, “I can prove anything with statistics except the truth.” There’s also the old joke that goes something like, “89% of statistics are totally made up.” The thing to remember […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]
Top 5 Data-Driven Trends for Marketers in 2022
Trend research is becoming one of the essential tools for the competition of companies of any size, whether it is a multinational company or a micro-business. Understanding the trends that set the “rules of the game” on a global scale, the directions of market development, and the factors influencing consumer behavior allows brands to play […]