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An Instagram Comment is one of the two ways that people interact with the content they see on Instagram. The other option is to like the post. Comments are often a more sought-after form of engagement for Instagram marketers, influencers and brands. While anyone can leave a like by double-tapping a photo, a comment is a […]

In Successful Instagram marketing, visuals are key. The photos that you publish will attract followers, highlight your unique personality and show off the human side of your business. However, just because Instagram is a visual platform doesn’t mean that your own words won’t count too. The text you place next to your post gives context […]

Inbound marketing is an advertising methodology focused on creating valuable experiences for customers. The idea is that by supplying your audience with meaningful moments, you’ll give them a compelling reason to keep coming back to your brand. Buyers make decisions based on their emotions. When you attract potential customers to your brand through valuable and relevant […]

Instagram Highlight covers are images used to label Instagram Highlights. If you aren’t familiar with Instagram Highlights, they are essentially Instagram Stories that have been saved to a user’s profile. Highlights are unique because they are accessible beyond the 24-hour story expiration date. Instagram Highlight covers are located at the bottom of your Instagram profile, so they […]

Instagram announced Reels in August 2020, adding a popular feature from other top social media apps. Reels currently boasts over 500+ million users every day from all walks of life and across the planet. Personal users, influencers and brands can all use Reels as an engaging and entertaining way to reach their friends and followers. Reels provides a […]

A hashtag is a word or multi-word phrase attached to the # symbol. Common hashtags include #TBT, or #PicOfTheDay. Hashtags primarily help with categorization of content on social media channels, making it easier for users to search through millions of posts. With hashtags, it’s possible to track trending topics on Twitter, Instagram, Facebook and Pinterest. Hashtags are […]

A Google Business Profile (formerly Google My Business) is a free tool for business owners to create a custom profile that appears in Google Search and Maps results. Google receives millions of searches every day that have local intent, with a business listing, storefronts and service areas can: Include photos of their products and services Post offers […]

Facebook Offers is a social media marketing feature that allows brands to promote coupons, discounts and deals to customers, with the ultimate goal of converting more leads. Through attractive deals and discounts, this feature expands brand reach and improves revenue. There are three types of offer for admins to choose from: In-Store only offers: Customers who claim […]

Facebook Ads Manager is an ad management tool to create, edit and analyze paid promotional Facebook campaigns. Facebook recently merged Ads Manager and Power Editor into one platform to make it easier to create and monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads. How Do I Use Facebook Ads Manager? There […]

A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to appear to a wider range of your target audience outside of people who already follow your page. A Boost Post is different from a regular Facebook […]