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Carousel ads are a type of advertising format that combines multiple videos or images into a single ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale. Because carousel ads are visually appealing and interactive, they’re a very […]

CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an ad receives. An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform. The CPM pricing structure is crucial for businesses that manage affiliate networks. Social sites like Facebook offer […]

On social media, the length of a post often affects the impact of your content. Following the character count rules of each platform means that your messages display fully on your profile or feed, conveying the information essential to converting your audience. Alternatively, go over the character count, and you risk posting confusing and truncated […]

Chatbots, or messenger bots, are software programs designed to respond to messages sent on social media, websites and more. Chatbots can follow pre-set conversation trees to answer customer questions. Or, by searching for keywords in messages from users, they can algorithmically present the most relevant potential answer for the situation. Used correctly, chatbots are an […]

Competitive intelligence is the process of gathering and reviewing information related to a competitor’s strengths and weaknesses. A journey into competitive intelligence can help you gain a better understanding of a competitor’s positioning in the market, especially if their offering is similar to yours. Competitive analysis and information gathered through competitive intelligence can also identify relevant market […]

A brand advocate is a person who actively supports and promotes a brand or product on social media or through word-of-mouth.  Who are brand advocates? Brand advocates are typically loyal customers who have had positive experiences with a brand and are agreeable to share their experiences with others. Why are brand advocates important? Brand advocates […]

Business objectives are the specific and measurable results companies hope to upkeep as their organization grows. Entrepreneurs and business leaders must track performance in every part of their business to make sure they’re moving in the right direction. Business objectives act as a compass for the company, dictating how the organization should allocate strengths, weaknesses and […]

A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand. Why should brands have a style guide? A brand style guide establishes consistency and cohesiveness in a brand’s messaging and visual identity. It provides guidelines on how the brand […]

Brand authenticity on social media refers to how genuine, honest, and transparent a brand or individual comes across in their online interactions. Authenticity means being true to one’s core values and beliefs, and openly communicating them to the online community. Authenticity creates trust, fosters deeper connections with the audience, and ultimately, strengthens a brand or […]

BeReal is a social networking platform that advocates for real-time, unfiltered content sharing. Every day, at a randomly selected time, BeReal alerts users to capture and upload a photo within two minutes. BeReal: A Social Platform Advocating Authenticity BeReal stands as a unique social platform prompting users to share content in real-time. Each day, at […]