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A Twitter handle is the username that appears at the end of your personal Twitter URL. A Twitter handle is not identical to a Twitter name. Twitter handles are listed after the @ sign in your profile URL and it must be specific to your account. A Twitter name is just there to guide people […]

A List is a carefully selected group of X (formerly known as Twitter) accounts. Social media users can either curate their own Lists to help organize their marketing strategies or follow those created by other people. Viewing a Twitter List timeline displays the tweets only from the selected accounts. Twitter allows individual users to make up […]

The target audience is the specific group of individuals or users that a brand, business, or content creator strives to reach and engage.  What is the purpose of identifying a target audience? A target audience is the intended audience that intersects with the goals, interests, and characteristics of the brand or business’s products, services, or […]

For any brand or person with an active Twitter presence, polls can be an entertaining and engaging way to recieve feedback from followers and gain worthwhile insights regarding the query at hand. While the use of Twitter polls does not always have to be serious in tone, it’s best to make sure your goal or […]

“TBT” is an abbreviation for “Throwback Thursday,” a popular hashtag used to share and celebrate old memories and experiences with others, and to celebrate the past. “TBT” is an abbreviation for “Throwback Thursday,” an often-used hashtag used to share and celebrate old memories and experiences with followers. Does TBT have to be on a Thursday? The term […]

What are TikTok stories? TikTok stories are TikTok videos that are deleted from the platform after 24 hours. If there’s a light blue ring around a user’s profile picture, then they have posted a story. To take a look at a user’s story, click their profile picture circle. How to post a TikTok story Ensure […]

A social media manager is responsible for managing and carrying out social media marketing campaigns for individuals, brands, or organizations.  In this position, their responsibilites include creating, curating, and publishing content on social media channels, as well as measuring and analyzing engagement metrics and adjusting strategies based on results. What does a social media manager […]

Social media automation is the process of optimizing social interactions using automated tools. This process can include scheduling social posts in advance or republishing popular articles. Automating social media posts, engagement and management reduces the amount of time spent on maintaining and growing brand accounts. As a result, time and resources can be redirected toward other areas […]

Social proof is the psychological concept that people are influenced in their decision making by others, encouraging them to behave within societal norms or expectations. In the context of marketing, social proof offers evidence of the popularity or usability of a brand among consumers to impact the purchase decisions of potential and returning customers. Why […]

Social selling is strategy used for lead generation, which is designed to aid salespeople in directly interacting with prospects via social platforms. The idea of social selling challenges the common transaction experience between customers and companies, which in turn leads to more organic relationships with leads. If you have a business profile or page on […]