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Customers are the lifeblood of all business. Without dedicated people willing to purchase and recommend your products and services, your organization has no resources to grow. Unfortunately, acquiring and maintaining consumers can be challenging. Demand generation is one of the most critical elements of the customer acquisition process. This multi-step process shows your prospects that you […]

Online advertising campaigns typically either belong to the category of “brand marketing” or “direct response.” With brand ads, companies aim to increase brand awareness for their company or keep their product top-of-mind with certain customers. With direct response campaigns, the goal is to get results instantly. Direct response aims to generate an immediate reaction from […]

There are nearly 5 billion social media users around the world! Yes, you read that right. Social media has become one of the most influential methods of communication for people of all generations. While there are many benefits to social media, unavoidable downsides have also emerged. One such negative is doomscrolling. What Is Doomscrolling? Have you found […]

Content marketing is a method of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various forms of content, from long-form guides to short videos. By developing a content marketing strategy, brands are able to track content offers for lead generation, […]

Conversational commerce is the empowerment of consumers to make shopping decisions, purchases and transactions through messaging apps and other conversational technology. Conversational services and technology have transformed the way people shop. It is easier for consumers to explore product options, make purchases and pay for transactions through messaging apps, chat boxes and voice assistants. How […]

Every day, the average adult watches more than 5 hours of video. More and more every day, younger generations are replacing standard television channels and cable with streaming services. These solutions allow them to customize their entertainment experience. From Netflix to Hulu, streaming is everywhere – including on your social channels. When platforms like Twitter and […]

A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes. How to Measure KPIs Without bench-marketing efforts, it’s harder to measure success. Follow these five steps to measure KPIs: 1. Set Business Goals Before going through the process of collecting data and analyzing KPIs, you must have a […]

Instagram is a valuable addition to many social media marketing campaigns – particularly for highly visual brands. However, companies need to know how to take advantage of the Instagram algorithm if they want their content to appear at the top of the news feed. In 2016, Instagram tweaked the algorithm to prioritize engagement and timeliness. In […]

Influencer marketing is a method of social media marketing of promoting and selling products or services through individuals, or influencers, who are capable of driving action from your target audience. Influencers who share the values of a brand and their customers can bridge the gap between the two entities. Although influencer marketing is highly popular today, it […]

An influencer is a content creator in your niche or industry with sway over your target audience. Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 […]