Monthly Archives: July 2023

While most probably know the term return on investment (ROI), return on relationship is a more current concept coined by CMO of Brand Innovators, Ted Rubin. ROR is an idea built on the social media era and the opinion that connections with customers usually cause significant growth for today’s businesses. What is return on relationship (ROR)? […]

Personal branding encompasses defining and promoting what you value an individual. Your personal brand is a combination of the values, skills, and experiences that set you apart from the crowd. For freelancers, social media influencers, and keynote speakers, creating an successful personal brand is crucial in “selling” themselves to clients. For everyday people, a personal […]

Pinterest is an photo/image-focused social media platform with over 200 million monthly users. The channel is similar to a digital scrapbook, where users share inspiration, motivational pictures and ideas. Much more than just a place to save ideas, Pinterest has also emerged as a valuable marketing tool. 87% of Pinterest users say they have purchased a product they […]

What is a profile picture? A profile pic is an image that appears on your online accounts, on either a social media or professional site. Each social media site has its own way of showcasing profile photographs as an avatar placed next to an account name. Profile pictures are representations of identity in the eyes […]

Facebook is presently home to over 2.23 billion monthly users. As one of the most popular social media platform on the web, Facebook provides users a place to catch up with friends, connect with family and even interact with brands. With such a vast user base and so many ways for people to interact, Facebook is […]

Marketing is a key component of every business development strategy. There are two types of marketing today: inbound and outbound marketing. Even though inbound marketing tends to be more popular today, outbound strategies are still used at some companies. Otherwise titled “interruption” marketing, outbound marketing is about getting your message to the most customers possible. […]

Newsjacking is a term coined by David Meerman Scott in his book, “Newsjacking,” which defines the process of adding your thoughts and opinions into breaking news stories. Newsjacking is piggybacking on trending news topics to get yourself noticed. Aligning yourself with trending topics draws more attention to your business. Newsjacking boosts SEO by including more keywords and phrases […]

Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses advertise their products and services to a limited, specific and well-defined audience. Many organizations embrace this strategy to support an underserved population and enjoy the rewards of brand loyalty. To participate in niche marketing, companies must first understand their niche market. Markets […]

Net Promoter Score (NPS) measures whether your customer will refer you to someone new. Since 83% of people state that they strongly trust the recommendations made by their friends and family, and consider those recommendations when following brands, referrals are key in the modern business landscape. Although NPS is a type of customer satisfaction benchmark, it’s different […]

Natural language processing (NLP) is a component of AI that powers a number of everyday applications such as digital assistants like Siri or Alexa, GPS systems, and predictive texts on smartphones. Earlier versions of NLP used rule-based computational linguistics with statistical methods and machine learning to understand and draw conclusions from social messages, reviews and other data. […]