Social media listening platforms are no longer optional—they’re essential for any effective 2025 marketing strategy. After all, not tracking what people say about your clients’ brands online means you’re flying blind, and you either miss opportunities to connect or fail to catch one bad review that spirals into a crisis. The solution? Using the right […]
Author Archives: Jimmy Rodela
How to Perform Social Media Sentiment Analysis this 2025
If you think learning how to perform social media sentiment analysis is daunting, think again. Reading between the lines of your clients’ likes, comments, and shares helps you uncover what audiences really feel about their brands, which is essential to successful social media marketing. But here’s the kicker—social media sentiment analysis doesn’t have to be […]
10 Social Media Sentiment Analysis Strategies for 2025
Most people get social media sentiment analysis strategies wrong—and it shows. Sure, sentiment analysis gives you a glimpse into how people really feel. But it’s what you do with that insight that separates the good from the great. So, how do you actually make it work for you? This blog is your cheat code. Inside, […]
Unique Vertical Video Marketing Strategies to Boost Engagement
If your videos are missing the mark, it’s time to flip the script by turning to vertical video marketing strategies. Vertical videos can be great for engaging social media audiences and amplifying your clients’ marketing strategies. The catch? It takes more than posting videos in a vertical format to get audiences to view, like, comment, […]
What Is Social Commerce: w/ Tips, Tools, & Examples
Psst! Did you know you can turn your clients’ social media pages into profitable online shops? It’s true, and it’s entirely possible with social commerce. Weaving social commerce into your strategy helps clients provide seamless shopping experiences and memorable customer interactions while boosting their brand reach and revenue. However, before implementing your strategies, you must […]
Social Media Monitoring vs. Social Media Listening
Are you still unsure when to use social media monitoring vs social listening? You’re not alone. While social media monitoring and listening sound similar, they’re not the same. Monitoring is about keeping tabs on the what—mentions, hashtags, likes, and shares. On the other hand, listening dives into the why. What drives your clients’ audiences to […]
What is The Future of Employee Advocacy?
Does the future of employee advocacy look bright for your brand, or is it struggling to gain traction? Your employees can be a treasure trove of brand ambassadors just waiting to be unlocked. However, to really make the most of their potential, they must go beyond simply giving your brands a social media shoutout (and […]
13 Influencer Analytics to Boost Your ROI (Free & Paid)
Influencer analytics give your campaigns a performance edge. Without a solid way to measure impact, it’s easy to get lost in a sea of likes, shares, and comments. Surface-level engagement is often misleading—and that’s where analytics tools come in. These tools help you cut through the noise and focus on what really matters: the metrics […]
Social Media Listening Ultimate Guide: How It Works
Drowning in the noise of social media? With countless mentions, comments, and hashtags flooding in daily, it’s easy to feel overwhelmed—especially if you manage multiple accounts. But what if you could cut through the chaos and extract meaningful insights instead of just reacting to the noise? That’s where social media listening comes in. By tracking […]
10 Best Video Editing Tools for Social Media Marketing [2025]
Looking for the best video editing tools for social media marketing? Creating high-quality marketing videos takes time and effort, but the right editing tools can make all the difference. They help streamline your workflow, enhance video quality, and ensure your content stands out in a crowded digital space. The challenge? Finding reliable, feature-rich platforms that […]