It is essential to build competent communication to connect and find common ground with the target audience, strengthen your credibility with potential customers, and promote the brand. Content marketing copes with these tasks perfectly, precisely hitting the target on all fronts: from product presentation to increasing sales. Carefully planned content and regular posting play a […]
Author Archives: Natalya
20 Social Media Manager Interview Questions for 2022
The Internet is rapidly socializing, which is the primary trend of the modern online environment. Today there are tens of thousands of different social networks and services. The power of social networking is such that the number of worldwide users is expected to reach some 3.43 billion monthly active social media users by 2023. So, social media […]
Hiding Comments on Facebook: How, When, and If Ever to Hide Comments
Today, a significant part of our life has moved to the online space, where we actively share personal moments, post photos, write our thoughts, and promote businesses. We have many fans and like-minded people here. But at the same time, there will always be those who seek to offend, humiliate, insult, devalue, or express their […]
6 Winning Facebook Best Practices to Boost Your Online Presence
While your social media strategy depends on your specific niche and target audience, Facebook is a great platform to be on. With roughly 2.91 billion monthly active users, a business page on Facebook is vital for every progressive brand today. Moreover, in the era of digitalization and the peak of popularity of social media, for small […]
15 Social Media Ideas to Make Your Feed Shine
Social networks are not just “branches” of your website. Their primary purpose is direct communication with followers. And to accomplish this, you need to fill them with the right content. It should be engaging, interesting, and unusual. As we move into 2022, photos of a cat are not enough to close the project’s business objectives. […]
Uncover Insights from Your Silent Fans to Craft a Successful Social Media Content
Success in marketing begins with a clear understanding of the target audience’s needs. You will not create perfect content before figuring out whom you are doing it for. Follows, likes and shares tell us a lot about what exactly resonates with your target audience, but it is still not a complete picture. You could have […]
3 Tips to Enhance Visual Strategy with Pinterest and Instagram
Today your brand and its visual identity are just as important as the product you sell. People tend to pay attention to images presented in an accessible form when viewing information. The time of concentration on the message is much shorter than previously thought. People view texts on the web superficially or ignore them, focusing […]
LinkedIn Ads: How to Advertise on LinkedIn
Available in over 200 countries, LinkedIn focuses on enabling business connections and promoting industry contacts between employers and working professionals. The number of LinkedIn users worldwide is projected to reach 1,034.56 million users by 2025. Among social networks, this is not a record, of course. But there is an essential nuance – LinkedIn is built for professional contacts, […]
Introducing the Best Ways to Engage With Your Instagram Audience
Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]
Why Brands Should Not Ignore TikTok
TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]