The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]
Category Archives: Recommendations
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]
Your Complete Guide to Hiring a Social Media Manager
There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture […]
How to Develop a Social Media Marketing Strategy for Your Business’ Covid-19 Reopening
One of the major by-products of the COVID-19 pandemic is that businesses are having to get used to uncertainty around their abilities to open. Some companies have already had to close, open and close again multiple times, and so it’s no surprise that a lot of business owners are coming to terms with uncertainty. One […]
How Often Should You Post on Social Media in 2022?
As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]
How to Build a Successful Multi-Location Review Management Strategy
Company reviews reflect the customer’s impression of the transaction and the quality of the company’s service. If customers successfully get what they want, it is an effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. The matter is that your customers already know what they want from your brand, […]
Things To Learn About Pinterest Search Trends And the Future of Retail Post-COVID
Many customers and brands are still trying to figure out what the “natural order of things” is after Covid-19. From maneuvering quarantine procedures to staying on top of changing consumer habits to reconciling manufacturing problems, retailers have seemed to have their work cut out for them in recent years. No master plan exists for bouncing […]
Top 5 Data-Driven Trends for Marketers in 2022
Trend research is becoming one of the essential tools for the competition of companies of any size, whether it is a multinational company or a micro-business. Understanding the trends that set the “rules of the game” on a global scale, the directions of market development, and the factors influencing consumer behavior allows brands to play […]
A Social Media Calendar That Works for Your Clients
As a content writer or content marketing agency, you most likely juggle multiple clients each with their individual content requirements. If you don’t have a system in place for planning and delivering content for your clients, it won’t take long before it gets out of hand and for items to slip through the net. In […]
Effective Ways to Encourage Customers to Leave Reviews
Customer reviews strongly influence the efficiency of doing business, increasing conversion and creating a positive reputation for the brand. In the United States, product ratings and reviews have become a significant factor influencing internet users when deciding where to shop online. So, it is essential to include asking for reviews in your marketing strategy. However, in pursuit […]