With the increased popularity of social media for business communications, safe social networking topic has become highly relevant. The information we share becomes the desired object of fraudulent transactions, blackmail, litigation, and illegal actions for data theft. Every day the number of attacks on social media accounts is growing. According to the EY Global Information Security […]
Category Archives: Recommendations
Understanding Your Audience: How You Can Take a Data-Driven Approach to Understand Your Brand Audience?
When you’re creating a brand, it’s important to have a firm understanding of your target audience. However, simply relying on intuition or assumptions can often lead to inaccurate results. A data-driven approach can help you to better understand your audience and create messaging that resonates with them. There are a variety of different ways to […]
The Best Times to Post on Social Media in 2021
Your customers already spend a lot of time on social networks and interact with brands and businesses through social media channels. And if you still do not communicate with your audience via Facebook, Twitter, Instagram, Pinterest, or YouTube, you will lose your clients’ loyalty sooner or later. Discover the best times to post on social media […]
Instagram Location Stories: Boost Your Audience Engagement
The popularity of Instagram videos confirms a long-term trend associated with the growing importance of visual content. The published video increases brand awareness, establishes an image and creates a mood. Instagram Stories is a feature that allows uploading photos and short videos up to 15 seconds long that disappear after 24 hours. The developers position stories as […]
5 Ways to Improve Your Brand’s DEI (Diversity, Equity & Inclusion)
Today, it is not enough for a brand to be remarkable and make bright, memorable campaigns. The audience expects from companies at least a clear position on current social issues, and at most — active participation in their solution. Inaction and silence are no longer options for companies. The lack of a formulated position on […]
Your Complete Guide to Hiring a Social Media Manager
There are currently over 4 billion social media users worldwide and this number is growing, according to the industry reporting site, Datareportal. This is a huge market and one that any business would want to take advantage of. The potential to access this market lies in your ability to break through the noise and capture […]
How to Develop a Social Media Marketing Strategy for Your Business’ Covid-19 Reopening
One of the major by-products of the COVID-19 pandemic is that businesses are having to get used to uncertainty around their abilities to open. Some companies have already had to close, open and close again multiple times, and so it’s no surprise that a lot of business owners are coming to terms with uncertainty. One […]
How Often Should You Post on Social Media in 2022?
As a social media user, there are various reasons why you post and want to keep posting consistently. It’s either you want to increase your brand awareness, increase your popularity, drive traffic to your website or sell/promote a product or service. But if you haven’t yet wondered, “how often should you post on social media?” […]
How to Build a Successful Multi-Location Review Management Strategy
Company reviews reflect the customer’s impression of the transaction and the quality of the company’s service. If customers successfully get what they want, it is an effective way to increase brand loyalty, encourage repeat purchases, and ultimately help your company grow. The matter is that your customers already know what they want from your brand, […]
Things To Learn About Pinterest Search Trends And the Future of Retail Post-COVID
Many customers and brands are still trying to figure out what the “natural order of things” is after Covid-19. From maneuvering quarantine procedures to staying on top of changing consumer habits to reconciling manufacturing problems, retailers have seemed to have their work cut out for them in recent years. No master plan exists for bouncing […]