Peter Drucker once dropped a wisdom bomb that many marketers and business owners now embrace. He said, “If you can’t measure it, you can’t improve it.” There is so much truth to that statement. Whether you’re looking to improve your hiring process, ad campaigns, or lead generation efforts, you need to start tracking and measuring […]
Category Archives: SEO
Top Employee Advocacy Tools to Improve Brand Reach this 2025
Running a successful employee advocacy campaign is no easy feat. You need to stay on top of a bazillion things, like giving your advocates access, creating content, and promptly responding to engagements. Without reliable employee advocacy tools to assist in managing your campaigns, you risk getting overwhelmed and potentially missing crucial tasks essential for the […]
LinkedIn SEO: Steps to Proven to Optimize Your Profile
Mastering LinkedIn SEO is crucial to enhancing your clients’ LinkedIn presence. When done right, LinkedIn SEO boosts audience engagement, leads, and conversions and improves your client’s brand visibility and revenue. The tricky part is there is more to LinkedIn SEO than throwing in a few keywords in your clients’ profiles. Moreover, LinkedIn is saturated with […]
Fake Instagram Accounts: How to Block And Spot Them
Why is spotting and blocking fake Instagram accounts such a big deal? Imagine this: You think your clients are getting genuine engagement, and the numbers look pretty good, but then… …SIKE! Your clients’ apparent followers and engagements are actually from fake Instagram accounts, skewing their engagement metrics. Fake accounts also mislead genuine followers and pose […]
Top Social Media Marketing Trends for 2024
In the fast-paced world of social media marketing, staying ahead of trends is essential. A new wave of new trends is reshaping how brands connect with their audiences, bringing fresh challenges and innovative ways to engage customers. Understanding the Top Social Media Marketing Trends for 2024 is crucial for staying relevant and boosting engagement in […]
LinkedIn Carousel: How to Create a Engaging Carousel Posts
I kid you not, you’re missing out on a whole lot of engagement if you aren’t using LinkedIn carousels. Let’s face it: LinkedIn’s 3,000-character limit or single-image posts don’t always fully convey what your clients want to share with their audiences. After all, there’s a limit to how much you can include in a LinkedIn […]
Social Media SEO: Top Social Media Strategies to Boost SEO
If you’re not combining the power of social media and Search Engine Optimization (SEO), you’re missing out B-I-G time. Picture this: You create engaging, relevant content for your clients, but days after hitting ‘publish,’ all you hear is deafening silence. Utter silence… Not a single site visitor landed on your post. No comments. Not even […]
Top LinkedIn Automation Tools for Lead Generation
Running a successful LinkedIn lead gen campaign isn’t easy. You need to post consistently, reply to inquiries promptly, be diligent in tracking and analyzing data to refine your strategies, and more. With so many tasks to handle, you might find yourself wondering, “How do experienced social media managers streamline their processes to stay on top […]
From Scroll to Search: Why Social Media SEO is the Future of Digital Marketing
Remember the days when “just Google it” was the go-to phrase for solving any query? Well, times are changing. Social Media SEO is the future of Digital Marketing. Welcome to the era of social media as a search engine, where platforms like TikTok and Instagram are not just for endless scrolling but for serious searching […]
Top 8 LinkedIn Marketing Tools for 2025
It’s not easy to master LinkedIn marketing. True story: Even battle-hardened social media managers sometimes struggle to develop a marketing campaign that yields meaningful results. It’s no surprise at all… With the myriad of tasks needed to create and execute a winning campaign, it’s common for social media marketers to be spread too thin, resulting […]