Trend research is becoming one of the essential tools for the competition of companies of any size, whether it is a multinational company or a micro-business. Understanding the trends that set the “rules of the game” on a global scale, the directions of market development, and the factors influencing consumer behavior allows brands to play […]
Category Archives: Sales
Turn Data into a Winning Brand Story
The ability to tell a compelling story was and always remains a talent capable of influencing people. Stories are remembered, appeal to our emotions, and inspire us to act. The ability to come up with and competently present a fascinating story based on data for organizations, potential customers, partners, and colleagues is a vital skill […]