Best social media tools that every startup needs in 2022!

You had a fantastic idea and have created a sustainable business plan around it, but getting the word to spin around about your products and services across the market and people might be arduous. You already know how significant social media is for raising brand awareness, generating more leads, and ultimately converting more customers. Today […]

Holiday Instagram Captions for Every Industry to Boost Engagement

If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]

Introducing the Best Ways to Engage With Your Instagram Audience

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]

Why Brands Should Not Ignore TikTok

TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]

Customer Criticism on Social Media: How Brand’s Should Respond in 2022

Customer criticism in inevitable in today’s digital world.  With thousands of customers connected to your social media accounts, negative comments are unavoidable. And although you may not want to follow up on these messages, you could hurt your business more by not responding. Why You Should Respond to Online Reviews Not replying to customer reviews […]

Twitter Audit: Check If You Are on the Right Path 

Both small companies and global corporations manage microblogs on Twitter. This helps increase the brand’s popularity, attract new customers, and engage with your audience. However, your tweets should be strategic and meet the marketing goals. What about getting even more benefits from the Twitter profile if all costs and works have already been optimized? Perform […]