Nothing makes a person or brand more beautiful on social media than having a verification checkmark next to the account name. If you have an account on Twitter, you have seen this blue icon associated with various accounts. Twitter verification is confirmation of the account’s authenticity. The verification checkmark means Twitter has verified the account, […]
Category Archives: Digital Marketing
How long should social posts be? Try this social media character counter
We have all spent hours crafting the content for that perfect post, only to start creating the post on platform and whoa, ‘over the character limit’ displays when you have pasted only half of your copy. It’s true for every platform and real for every social media manager, social media platforms have character limits. They […]
10 Stats Proving That Social Media Drives Business Growth
We love a good statistic, both in spite and because of the fact that they can be interpreted differently by different people. As George Canning said, “I can prove anything with statistics except the truth.” There’s also the old joke that goes something like, “89% of statistics are totally made up.” The thing to remember […]
6 Stats for Social Media Marketers in the Software Industry
Social networks have not spared any company that wants to use all available channels to communicate with the target audience. Therefore, social media retain the status of a must-have for any modern business, and the software industry is no exception. IT solutions and services are not the most straightforward and engaging content to distribute through […]
Top 5 Data-Driven Trends for Marketers in 2022
Trend research is becoming one of the essential tools for the competition of companies of any size, whether it is a multinational company or a micro-business. Understanding the trends that set the “rules of the game” on a global scale, the directions of market development, and the factors influencing consumer behavior allows brands to play […]
A Social Media Calendar That Works for Your Clients
As a content writer or content marketing agency, you most likely juggle multiple clients each with their individual content requirements. If you don’t have a system in place for planning and delivering content for your clients, it won’t take long before it gets out of hand and for items to slip through the net. In […]
Effective Ways to Encourage Customers to Leave Reviews
Customer reviews strongly influence the efficiency of doing business, increasing conversion and creating a positive reputation for the brand. In the United States, product ratings and reviews have become a significant factor influencing internet users when deciding where to shop online. So, it is essential to include asking for reviews in your marketing strategy. However, in pursuit […]
Repurposing Your Best Content for Social Media
Since great content continues to gain more and more importance in the eyes of your customers and search engines, it is essential to develop a process that optimizes your efforts and ensures that goals are achieved. So why not repurpose your best content? Often we create amazing content but limit its reach by sticking to […]
The best social media channels for business: Are all platforms created equal?
The quick and easy answer to this one is that no, not all platforms are created equal. But we’re going to go ahead and assume that if you’re here, you want the long answer. By this point, everyone knows that social networking is a good idea for businesses, especially because there’s so much that you […]
6 Tips to Run a Winning Twitter Contest
Driving traffic to your business online is one of the best ways to build brand awareness. You get new leads, new potential customers, and new clients. If you have a business and are active on Twitter, running a Twitter contest is an excellent way to drive engagement to your brand. It’s straightforward. People like freebies […]