3 Tips to Enhance Visual Strategy with Pinterest and Instagram

Today your brand and its visual identity are just as important as the product you sell. People tend to pay attention to images presented in an accessible form when viewing information. The time of concentration on the message is much shorter than previously thought. People view texts on the web superficially or ignore them, focusing […]

LinkedIn Ads: How to Advertise on LinkedIn

Available in over 200 countries, LinkedIn focuses on enabling business connections and promoting industry contacts between employers and working professionals. The number of LinkedIn users worldwide is projected to reach 1,034.56 million users by 2025. Among social networks, this is not a record, of course. But there is an essential nuance – LinkedIn is built for professional contacts, […]

Holiday Instagram Captions for Every Industry to Boost Engagement

If you’re looking to improve your Instagram marketing strategy, it’s time to discover the top holiday Instagram captions for every industry to boost engagement and inspire action. A study by Rival IQ uncovered that the average engagement rate across all industries on Instagram is 1.60%. To put this into perspective, Twitter and Facebook see an average engagement […]

Introducing the Best Ways to Engage With Your Instagram Audience

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]

Why Brands Should Not Ignore TikTok

TikTok is a unique place where modern trends are born, and users open limitless opportunities for creativity and business promotion. Adults and children, celebrities and ordinary people share dances, songs, challenges, and other trendy stuff there. Major brands have already realized that you can seriously promote your business in TikTok if you shoot viral videos instead […]

Twitter Audit: Check If You Are on the Right Path 

Both small companies and global corporations manage microblogs on Twitter. This helps increase the brand’s popularity, attract new customers, and engage with your audience. However, your tweets should be strategic and meet the marketing goals. What about getting even more benefits from the Twitter profile if all costs and works have already been optimized? Perform […]

Grow Your Brand with Social Media Listening

Social media has long been a popular online promotion tool for most companies worldwide. It is all about improving its image, building a loyal community around the brand, or getting traffic and customers. But, the primary purpose of SMM is not limited to remaining visible to the audience and bringing subscribers to the website’s landing […]

15 Ways to Increase Instagram Engagement in 2024

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]

Does Posting With 3rd-Party Social Media Tools Have a Negative Impact on Facebook Engagement?

Social networks have become a key marketing tool for promotion, which many companies and brands can hardly do without. A marketer who promotes products or services can work with 5, 10, or more accounts in different social networks at the same time. Naturally, this takes a lot of precious time, which the marketer often lacks. […]